SWOT Analysis: The section gives you a well-rounded analysis of Starbucks strengths, weaknesses, opportunities and threats. With a market share of 32.8% in the United States (Statista, 2015) and with 21878 stores in 66 countries (Starbucks, 2015), Starbucks has a significant presence across the world. It is one of most prestigious brands in the coffeehouse sector and ranks 52 in world’s best brands (Forbes, 2015). Its strong market position and brand has enabled Starbucks to expand into International markets and also to grow significantly in the domestic markets. Over the years, Starbucks has achieved significant economies of scale with superior distribution channels and supplier relationships.
The company saw a spectacle growth. In 1933, Starbucks went open and did extremely well in turning daily beverages into a premium merchandise. It green and white logo is broadly recognized by everybody. Today, it is also the world’s leading coffee brand and retailer with
SWOT MODEL ANALYSIS Strengths The primary strength of Starbucks which is presumably well-known for delivering high quality products and customer service was its perfect brand reputation and image. “Starbucks experience” which the company had promised mostly satisfied customers regardless of its high price cup of coffee by dint of the quality of company service as well as raw materials which were Arabica beans derived exclusively from coffee plantations and guaranteed by Fair Trade. As one of its customers optimistically reviewed, “The coffee is unique and tasty, but it is not the only reason I like to visit each day. The place has energy and it is well run” (Motley 2007). The other strength was its distribution channels, including its stores and coffeehouses located in strategic areas.
Until now it has become the most booming coffee company worldwide because of its signature coffee taste. Not only because of their coffee, the locations and design of the place has set out a different kind of vibe. Starbucks is designed for everyone with all interest either to meet colleagues, relaxing, or even for studying thats why this Starbucks is located nearly to a
5% of cardholders account for a large amount of money spent in the card, the card clearly has had a positive effect on the customers and the company itself. The campaign was as a whole successful, for the 1200 stores in the UK and 600 abroad (approx.) the company will definitely be benefitting from the club cards. The Costa Club Cards have attracted many more customers and many more customers would visit Costa over any other coffee takeout competitors. The card was a success because of how innovative the card and the whole process was: the card brings many advantages like attracting more visitors and more customers visit regularly in order to claim more
Starbucks seeks to bring back the kind of coffee which was being produced by the company, and it has made a great stride in achieving the objective. One thing remains that the company has a great consumer base and it is imperative that they have a great human resource team (Forbes,2017). Notably, the coffee house dwells in not only coffee production but also some of the fast foods which are offered by companies
In terms of advertising, I remember seeing a lot of Promotion throughout social media, free samples, credit card discounts that made me aware of Starbucks, which is when I start researching this store, where they are located at. The flavour is just unbelievable. That is how I know this store The Major promotion at Starbucks Starbucks has so many promotion Example: Every customer has Starbucks card can earn points for every purchase made at Starbucks. Another major brand promotion is the holiday promotions. They do really well during the holidays when you buy coffee get second for free.
Starbucks Corporation is the world leader in specialty coffee consumption. Arising overnight in a market in Seattle, Washington, the company today offers premium coffees with a superior level of customer service and premium in the world. Starbucks is a great example of a company that has successfully adopted a strategy of differentiation approach tailored to ensuring good quality, concentrate, which, for customers of the company, the price is essentially any object. Starbucks is a huge company especially in the Middle East and it is one of the biggest coffee shops companies in the world. If they want to remain at this level of reputation, they should have a proper way to research about their market status.
The efficiency and effectiveness service has helped them in achieving this title. They had operated many stores in a country to increase accessibility, making it more easier for their customers to visit their stores. This results in an increase in the population of loyal customers. They have a global network of suppliers and their relationship with their suppliers is strong, resulting, in having a lower risk of non-delivery. They had expanded their business globally such as Singapore and had successfully implemented globalize responsibility strategy for themselves.
Starbucks can use technology to boost its revenue even more. As in many major cities like New York and Boston, there are great opportunities for Starbucks to add delivery services to their company that could start delivering Starbucks to consumers. Starbucks is always growing to be one of the strongest brands in the business and doesn’t Situation Starbucks from becoming stronger. Starbucks always tries to innovate new products and idea and especially with technology Starbucks has been reaching the new position in the marketplace. Starbucks has plans to expand it Mobile Order and pay service nationwide.