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Case Study: Starwood Hotel

1753 Words8 Pages

Starwood Hotels American is the hotel and leisure organisation, which is regarded as the largest hotel organisation of the hospitality industry. The hotel was founded by Barry Stuart Sternlicht and has its headquartered in Stamford, Connecticut and it owns, manages, operates, and franchises different spas, hotels, vacation ownership properties and residences. Starwood has various brands all over the world and it manages and owns about more than 1200 properties in about 100 countries with more than 180,000 employees. The hotel also owns Starwood Vacation Ownership Incorporation, which is famous for providing the experiences of vacation with the help of villa style resorts. The hotel focuses on operating its business under two segments that is …show more content…

However, particularly for a service business like Starwood hotel that they should be very conscious regarding the formulation of their corporate strategy for the reason that it would assist them to manage their other activities in a more appropriate way. It is noted that the top officials of Starwood are quite keen to focus on activities other than business strategy that are demonstrated below:
Advancement of Female Talent
It is noted that the higher management of Starwood hotel maintain a healthy working environment within their organisation by minimising the factor of gender discrimination to the negligible level because it assist them to cope with the complex situation in a viable way. Moreover, with the help of advancement of female talent within the association throws a good impression on the visitors and assist the firm to enhance the productivity of their employees to the greatest level (Hill, 2011).
Global Diversity and Inclusion …show more content…

It is noticed that Starwood hotel focus a lot on their marketing strategies because it helps them in attracting increased number of customers. It is noticed that they make use of centralised marketing channel for promoting their products or service among consumers all over the world. They propel their business all day long that is 24/7 with the help of use of state-of-the-art booking technology, compelling online vehicles, and customer contact centres. The call centre agents of the hotel are available all the time in order to provide customers with the information for their queries. This strategy helps the hotel in earning about 50% total room revenue from all over the world. In addition to this, the management also introduces new products and services to make sure that customers do not get bored. To attain this purpose, the organisation evaluates the expectation, needs of customer, and then introduces the services through which these can be achieved. This is also one of the effective strategies of the hotel with the help of which they were able to attract and retain increased number of customers (Ireland, et al.,

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