Swot Analysis Of Stationery

A. Industry analysis
1) Industry background and overview
Globally, teenagers and office workers record their daily assignment and work online by using computer or mobile laptop, causing the stationery market not diversifying but slumping at certain period. Indirectly, businesses and households reduce spending on stationery products.
However, Malaysia stationery industries hold auspicious possibilities as large numbers of writing instruments, in terms of colouring products, pens and pencils, are still used by young students, as well as office workers. Thus, it was assumed that the usages of stationery products are still expected to endure high from office and the education sector.
In this information age, with the constantly advancing is technology,

It is a felt-tip pen filled with transparent fluorescent ink. The first highlighter was introduced in 1963 by Carter's Ink Company, using the trademarked name Sharpie.
Those obtainable in the market come in in bright colours such as orange, pink, purple, blue, and green. Yellow would be ideal for most as it will not create ant shadow on the copy when making a photocopy. Most of the students will own several highlighters, different in colours to mark phrases of the text.
3) Growth rate
We emphasize the growth rate as market’s growth rate and how it relates to sales growth rate can evaluate the success of a given product or service and aid us to make important decisions about marketing our business to move forward. Our company experience no growth in 2014 as it was the first year since our company establish due to factors such as least recognition among public and in the process of manufacturing the product.
Once our product is commercial by the effort of promotions and advertise, we expect increasing sales growth from the second year onward. We will try to intensify our growth rate as it will be assessed by the investors to or not to invest and determine the success of the organization.
4) Barriers to

Established brand identity
It is challenging and both time and cost consuming to compete against well-established companies with branded products.
Government standards
Industries where rigid industry standards exist tend to have limited entry. Government policies on the other hand can also make entry easier through subsidiaries and by funding basic research and making it available to all the firms.
Exit:
Highly specialized assets
These type of asset will become one of the barrier to exit because they may be difficult to sell or relocate and it cannot be used in other industries.
High cost
If a company has a large number of employees, employees with high salaries, or contracts with employees which stipulate high redundancy payments, then the firm may face significant cost if it wishes to leave the market.

5) Key success factors in the industry
• Significance
One of the most important success factors for any business is location, according to Entrepreneur.com. A stationery business is no exception.

• Quality
We use the quality raw materials to produce our highlight pens. Therefore, what we produced are qualified pens and it can last longer as it is refillable.
•