Swot Analysis Of Subway

953 Words4 Pages
Product: The main product in the menu of a Subway restaurant is the submarine sandwich. Besides this, the menu includes baked goods like muffins, doughnuts and cookies, salads and wraps. There are 6-8 different sauces, 6 bread types and different vegetarian and non - vegetarian options to choose from to make your own SUB sandwich. Some of the items in the menu are variable according to the place and markets but still the signature varieties in the global menu. Place: Subway has the distinction of being the fastest franchise in terms of growth in the whole world. This restaurant chain has become the largest operators of restaurants that are nearly 42,673 in number and with its franchises in one hundred and eight countries. In Belize, Subway was located at Freetown Road. Price: Subway is premium priced because when you compare to other business, it has a higher price. However, the low calorie content of subway sandwiches makes it deserving of its price. Subway has always maintained better quality of food products and hence kept their prices a bit higher to match the product quality. Off course, the quantity of a sub sandwich is big too so in general, it is at par with other competitors. Promotion: Subway uses numerous strategies in their promotional activities. Their slogan “Eat Fresh” emphasizes on the fact that its items are all freshly baked and made from fresh ingredients. Subway has also collaborated with some health organizations and sports personalities to spread

More about Swot Analysis Of Subway

Open Document