Swot Analysis Of Subway

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Background Info Subway is an American fast food restaurant chain that mainly sells sandwiches and salads. Its mission statement and vision focus on customer satisfaction and freshness. Its Mission statement states “Delight every customer so they want to tell their friends - with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience”. Its Vision indicates “Be the #1 Quick Service Restaurant franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience”. Subway’s business strategy includes easy access, healthy perception, and ability to customize. Subway restaurants require less space than other fast-food restaurant, such as McDonald’s, so it is easier for Subway to build and open in downtown. Also, the food in Subway is healthier than in other fast-food restaurants. People are more health-conscious now than before, so Subway can attract more customers who what something fresher or lighter than burgers and fries. In addition, people can customize meals to their specifications, so people can always try something new in Subway. Furthermore, Subway uses simple franchising model, and this model helps the diffusion of innovation, because individual stores can become more creative to meet the needs of their local customers. The Main Competitors of Subway include McDonald’s, Burger King, Wendy’s, KFC, Popeye, Chipotle and etc. Subway offers a fast paced working environment, Job positions

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