1. Introduction Swatch is a Swiss brand of the most successful, competitive and largest wristwatch maker in the world of its parent company, The Swatch Group which currently owns 19 famous watch brands, such as Omega, Tissot and Breguet (Pattati, 2014). Due to its high quality and innovative design, Swatch watches are not only just casual watches but also a cult collector’s item in the world. Additionally, they also have series of watches for every season, every special occasion and every event.
• Brand Analysis Omega, part of the Swatch Group (founded in 1983), is a Swiss luxury watchmaker founded in the early 1900’s. Omega watches have been around for decades and have been part of history by being the first watch on the moon, associated with the iconic James Bond movies & sports sponsorship as seen at the Olympics in 2006, 2008, 2010 etc. and worn by Michal Phelps, a brand ambassador along with Cindy Crawford, Nicole Kidman and Buzz Aldrin. Omega offers a wide variety of watches, which
thesis paper was based on the theoretical background of the research. Family firms - from small local shops and millions of small and medium-sized enterprises (which are the backbone for majority of economies) to multinational companies-giants such as Swatch, Samsung and the BMW, - have always played an important role in stimulating economic growth. Despite the fact that in the second half
"You pick a channel, weather perhaps. It handles the time zone change and sends messages to the watch. It's been a while since watch technology has improved." 2. PRODUCT ANALYSIS 2.1 SWOT Analysis Strengths Microsoft has a grand chain of outlets in U.S. Popular in web due to e-commerce. The watch recharged without any wires connected to it. Microsoft is a well-received brand and is admired by in-store offerings. Selling