Swot Analysis Of Sweet Hut

2095 Words9 Pages

1.0 Introduction The purpose of this report is helping Sweet Hut S2 Uptown to attract more customers to visit their restaurant. In this report, we will explain about the SWOT of Sweet Hut, which stands for strengths, weakness, opportunity and threats for them. In addition, we are conducting a situation analysis of its business such as a competitor and consumer analysis, the problem of 4P that they are facing. Besides that, our report should also include a suggestion that can help them to improve or solve the problem. Other than that, we create a slogan for Sweet Hut to increase their customers’ recognition. Our report will provide the target market for Sweet Hut, so that Sweet Hut can more focus on that category of consumers. Last but not least, …show more content…

• Diversify food & dessert  The Sweet Hut mainly sells dessert, and foods for sub. This multi-purpose business will broadens the target market even more as some customer can called for the foods first then dessert will be served later after them having their meals.  The desserts can be made with any type of design that customer desired, which means it will be made according to customer demand. • Pricing strategies  According to the staff of Sweet Hut cafe, they think that their pricing structure will be a high end traditional product range as they believe they will offer better quality products. The price will be determined for customers, their products are of high quality. With the business of providing custom order services, consumers will realize that they are receiving a better product.  Sweet Hut making a price strategy of "order more to get more discount". For example, they got a lunch promotion that has 20 percent of dessert discount after ordering their foods. • Limited competitors  There are still less competitors that get into this …show more content…

Generally, consumers’ behavior is affected by three factors such as, the taste and price of each product (food and dessert) at the café, the atmosphere and environment at the café, and the service that café gives to customers. It can be many factors that affect the consumers’ behavior, but so far we found these three factors are the main influenced ones. Taste and price of the food especially dessert should have met the consumers preference. Consumers’ perception towards the price, is likely to be high, low or normal, usually affected by the satisfaction of the customers’ need and taste. People tend to seek the café that has the good quality of the food with the suitable and affordable price. Moreover, when the price is a bit pricey and the food is still in good quality and met the criteria of consumers’ taste, the consumers can still considered it. Therefore, the taste and price are related to each other while the economic price always changes and for Sweet Hut to reflect about this matter is

Open Document