1.0 Introduction The purpose of this report is helping Sweet Hut S2 Uptown to attract more customers to visit their restaurant. In this report, we will explain about the SWOT of Sweet Hut, which stands for strengths, weakness, opportunity and threats for them. In addition, we are conducting a situation analysis of its business such as a competitor and consumer analysis, the problem of 4P that they are facing. Besides that, our report should also include a suggestion that can help them to improve or solve the problem. Other than that, we create a slogan for Sweet Hut to increase their customers’ recognition. Our report will provide the target market for Sweet Hut, so that Sweet Hut can more focus on that category of consumers. Last but not least, …show more content…
• Diversify food & dessert The Sweet Hut mainly sells dessert, and foods for sub. This multi-purpose business will broadens the target market even more as some customer can called for the foods first then dessert will be served later after them having their meals. The desserts can be made with any type of design that customer desired, which means it will be made according to customer demand. • Pricing strategies According to the staff of Sweet Hut cafe, they think that their pricing structure will be a high end traditional product range as they believe they will offer better quality products. The price will be determined for customers, their products are of high quality. With the business of providing custom order services, consumers will realize that they are receiving a better product. Sweet Hut making a price strategy of "order more to get more discount". For example, they got a lunch promotion that has 20 percent of dessert discount after ordering their foods. • Limited competitors There are still less competitors that get into this …show more content…
Generally, consumers’ behavior is affected by three factors such as, the taste and price of each product (food and dessert) at the café, the atmosphere and environment at the café, and the service that café gives to customers. It can be many factors that affect the consumers’ behavior, but so far we found these three factors are the main influenced ones. Taste and price of the food especially dessert should have met the consumers preference. Consumers’ perception towards the price, is likely to be high, low or normal, usually affected by the satisfaction of the customers’ need and taste. People tend to seek the café that has the good quality of the food with the suitable and affordable price. Moreover, when the price is a bit pricey and the food is still in good quality and met the criteria of consumers’ taste, the consumers can still considered it. Therefore, the taste and price are related to each other while the economic price always changes and for Sweet Hut to reflect about this matter is
It would be difficult to value the food itself more, if people would not know its
This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have
The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value. They take great pride in serving each other, their customers and their communities. They seek continuous improvement in all that they do. They value a sense of urgency and emphasize an innovative, entrepreneurial approach to business. They expect fairness and mutual respect in all our activities.
The everyday low pricing strategy works best in a broader store positioning strategy and supported with advertising. Hi-Value doesn’t need to be the lowest priced supermarket in the area for the everyday low pricing strategy to work. Lowering pricing needs to be used by all in the area or else Hi-Value will confuse our store image and positioning. Hi-Value must look at recent consumer research to see how we are positioned and how this pricing will change our image. There is potential to reduce operating costs.
Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place. Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers
• Moreover, JJ has now free WIFI zone which made majority of their customers to come in store. When customer base is increasing, buyers power is high. Threat of Substitution. This force states the prospects of JJ’s buyers to find other fast food outlets or juice bars who provide the same services in a different manner. • As JJ provides high quality of juices, if someone does not compromise with the quality and serve with different ingredients for juices.
To get the worth of quality and to get maximum profits they implement this pricing strategy. Dominos introduces new entrants to the market with lowered prices, but not to a greater extent. This happens because Dominos’ quality food products are not home-produced and they are imported from different countries keeping in view the best
LEADERSHIP & MANAGEMENT WEBINNOVATE 2.1 BAREBURGER SWOT & PESTLE ANALYSES ASSIGNMENT Submitted by: (The7Corgis Group) John Hargaden David Gardiner Hassan Sougrati TABLE OF CONTENTS Company Description Key Facts SWOT Analysis Strengths Weaknesses Opportunities Threats PESTLE Analysis Political Economic Social Technological Legal Environmental “You can’t grow if you don’t go out of your comfort zone” Euripides Pelekanos – Bareburger Group LLC Co-Founder & CEO 1. COMPANY DESCRIPTION
Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed
Sugarbun was established in 1979, from a humble ice cream parlour into an innovative food and beverage franchise restaurant brand. A fast food restaurant was added with SB Chick-en as its hero product in 1981. With monumental presence in Sarawak, even in rural towns such as Mukah, Kapit and Saratok, Sugarbun has moved into international markets success-fully such as Brunei Darussalam, Bangladesh, Australia and Indonesia. SugarBun has evolved into a diversified and franchising group with more than 50 restaurants spread across Malaysia. Sugar Bun’s exacting standards has earned it the coveted MS ISO 9002 award for 'Quality Excellence in Preparation and Sale of Food ' by the Standard & Indus-trial Research Institution of Malaysia (SIRIM).
The owners of Sisig sought to be the pioneer Filipino food company by providing unique and memorable customer experience to its clientele. The two individuals, Evan Kidera and Gil Payumo, focused on delivering innovative products and benefitting from a growing customer base. Specifically, being one of the food truck inventors in San Francisco, Senor Sisig had an obligation to revolutionize the sector (Kidera et al., 6). In fact, the decision to operate a unique operational model enabled the company to expand its services from one food truck to current three under its fleet. Through the provision of quality products, Senor Sisig has maximized its returns and continues to be the leading food truck establishment in the Bay Area.
6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
A consumer can buy dishes from the basic menu and go for add-ons which is optional pricing and there are combo offers which comprise a mix of items. KFC has variety of options in each category. For example, in Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket (Hot & Crispy Original Recipe and Chicken Strips). KFC come up with different pricing and bundling strategies for the new launch product which are Vege burger and Vege Wrap such as lunch treat, combo meal and family meal. The superworthy meal enable to attract middle and lower class people to increase overall sales