Case Study: Swisscom Company

Swisscom – Switzerland‘s leading telecom company

Abstract: Telecommunications is the world's biggest machine which is indispensibe for modern people to speak,share thoughts and do business. In the Switzerland’s telecoms industry, Swisscom is a leading firm with international activities and sustainable business plans.

In this paper, the company Swisscom will be presented. The main focus is on the structure, the culture and the strategy of the company. The purpose of this dissertation is to further expand the idea of why Swisscom can be outstanding in this area and find out the latent expansion, innovation and development strategy it can adopt.

Our introduction for Swisscom is based on the information derived from studying organizational theories,

Swisscom wants to offer its customers in Switzerland and Italy the leading IT and communications infrastructure: one that will generate the best experiences, enable Swisscom to differentiate itself from the competition, and enhance efficiency. Swisscom fulfils the ever-growing requirements of its customers with networks that are second to none in terms of security, availability and performance. In the fixed network area, Swisscom’s focus is on driving forward the continuous expansion of the ultra-fast broadband network – both in Switzerland and in Italy – with Fibre to the Home (FTTH) and Fibre to the Street (FTTS). In the mobile area, Swisscom aims to further expand the LTE fourth-generation mobile network and deploy additional technologies (for example, Voice over LTE) in order to meet the demand for higher capacity and to further improve the mobile communication experience. In fact, Swisscom’s high quality network are an important competitive advantage for the company. They are one reason why Swisscom outperforms ist competitors and has a stable or growing performance over the last

Added to this, there is still pent-up demand in Italy due to the relatively low level of broadband penetration.

Against this backdrop, Swisscom aims to ensure existing revenues in its core business through the further development of its product portfolio. One key factor in this context is the development of national and international offerings based on a modern, high-speed cloud infrastructure. Vertical solutions offer growth opportunities for Swisscom in the banking, healthcare and energy sectors. New related business fields also harbour promising revenue potential for Swisscom. Examples include the development of new services and business fields in the area of Internet services (for example Big Data) and the “Internet of Things” (for example Smart Home), and the further development of -Swisscom Energy Solutions. Swisscom intends to cater to the changed framework conditions resulting from increasingly global competition by developing business models and by further developing its Natel infinity pricing plans, in order to ensure a sustained source of