8. SWOT ANALYSIS 8.1. Strengths IHCL has a very dominant position in Indian hospitality industry with largest distribution of hotels around the country. Its key advantage is the established 'Taj ' brand name. It has got a much diversified hotel and brand portfolio catering to different market segments which helps in capturing wider customer base. The company has got sales and marketing reach globally. The parent company being Tata sons limited which is one of the largest companies in India is an
Although no direct competition exists, in terms of the five star boutique-style property, other five star hotels and serviced apartments do compete for the same corporate business sectors. Its competition are Cinnamon, Kingsbury, Galadari, Hilton and Taj. ENVIRONMENT The current environment in the city seems to be volatile with following forces changing the market dynamics on an uncertain basis: Political Environment The current state of politics in the country is unstable with the change in the
tourism is experiencing a decelerated growth, the Indian counterpart is not affected. Objectives: • To study the present scenario of Indian tourism industry. • To identify the economic impacts of Indian tourism industry • To analysis the Indian tourism industry using SWOT analysis. Research Methodology: The information for the study has been gathered mostly from secondary sources, like government publications and from websites. Present Scenario of Tourism industry in India: The Indian Tourism sector
segmentation, marketing, economic, political, social factors, all will be vital deterrents. 5. Methodology The Porter’s five force model is used to evaluate the competitive environment of the company. PESTLE analysis is used to assess the external environment of the company. SWOT analysis is used to understand the external and internal factors. This gives us the understanding of the external environment and challenges in which the industry is operating. We have also studied the internal environment
ensure capture of synergies across product lines. It serves over 50 million customers, including DLF Ltd., Unitech, Prestige, Indian Oil Corp., Indian Railways, State Electricity Boards, Delhi Development Authority, Infosys Ltd., Indian Hotels Ltd (Taj Group), Reserve Bank of India, Punjab National Bank and World Vision (NGO). UIL also has joint ventures with Hunter Fan Company, USA and Janome Sewing Machine Company, Japan. UIL is part of the Siddharth Shriram Group, one of India’s renowned business
known as an American hotel and its head quarter located in Stamford. It is the ossne of the world 's largest hotel companies. 4. The Indian Hotels Company Limited The Indian Hotels Company Ltd branded as Taj Hotels Resorts and Palaces, is an Indian Brand. Tata group is heading company. 2.13 SWOT ANALYSIS STRENGTH • Natural and cultural mixture: India is high and rich cultural monument. The Unity that can be seen in the Indian culture tag attracts most tourists. The coast, bright light of beaches, water
HOSPITALITY INDUSTRY OVERVIEW INDUSTRY OVERVIEW MARKET RESEARCH SWOT ANALYSIS Strengths • A large number of hotels present in the country can fulfill the demand of the tourists. • International players in the market such as Taj and Oberoi & International Chains can easily meet the needs of the international tourist travellers while they are on a visit to India. • Manpower is very cheap in India. This provides better margins for Indian hotel industry. • India offers readymade tourist destinations