Swot Analysis Of Taj

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TAJ Taj group of hotels which is a part of the TATA group is the subject of the case study. Taj group is one of the oldest groups in hospitality in India. From incision in 1903, till date the company has concentrated in the quality of the service that is offered. The hotel group has presence in over 16 countries and is in the top of its game. SWOT Strength: 1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations 2. Iconic stature 3. Strategic locations 4. First mover advantage 5. Early expansion 6. Employee strength over 13000 people all of who are very loyal to the brand Taj 7. The perfect experience of Indian luxury living 8. Employee retention due to good brand image 9. Considered to be the most premium hotel chain in India 10. Top-of-the-mind brand recall Weakness 1. Terrorist attacks left a question over the security. 2. Loosing of emotional appeal 3. Complex ownership structure Opportunities 1. 41% middle affluent class 2. Luxury market to expand in India 3. Increase in tourist to India 4. Gateway to fill middle segment vacuum Threat 1. Other heritage properties 2.Competitors upgrading to international standards of work ethic 3. Expectation of clients in terms of technological development 4. New international brands entering India Porter five force analysis Threat of new entrants The industry such as this one the threat of new entrants is very high as players from other industries diverge into hospitality

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