8. SWOT ANALYSIS 8.1. Strengths IHCL has a very dominant position in Indian hospitality industry with largest distribution of hotels around the country. Its key advantage is the established 'Taj ' brand name. It has got a much diversified hotel and brand portfolio catering to different market segments which helps in capturing wider customer base. The company has got sales and marketing reach globally. The parent company being Tata sons limited which is one of the largest companies in India is an
8. SWOT ANALYSIS 8.1. Strengths Market Share: IHCL commands more than 20 % of the market share, with 130 hotels catering to different segments. Brand Image: Taj and Tata are the most trusted brands in India. Indian consumers have great regard and trust for these brands and it is the core strength which keeps the group ahead of its competition. Organizational culture: It offers a culture which focuses on individual’s development and commitment to customer service. Staffs prefer to stay long and
Some of these are waste reduction, reusing and recycling, constant monitoring of gas, oil and electricity usage etc. SWOT ANALYSIS Majestic hotel, on one hand has various advantages to its side that it can leverage to its side, while on other hand, it has some disadvantages that need to be looked into. The SWOT analysis below will discuss the same. STRENGTH WEAKNESS • Located on the sea shore. Offering clear sea view rooms. • Strong nationwide brand presence and recognition
safety and security also had been a concern amongst foreign tourists. 2008 terrorist attacks in Mumbai has affected overall tourist flow to India due to safety and security issues. Though Taj being at the forefront of the events, has sailed through the after effect of the tragedy very fast– All credit to the Taj staff who displayed extreme sense of concern for their guests who were trapped in the hotel and helped them with necessities and also displayed great courage and helped them to escape safely
Andhra Pradesh and Karnataka are witnessing an upswing in foreign tourist. The top Five tourist destinations of India are: 1. Taj Mahal: The Taj Mahal in Agra is an immense mausoleum of white marble, built between 1632 and 1653 by order of the Mughal emperor Shah Jahan in memory of his favorite wife. Called “a teardrop on the cheek of eternity” it is one of the masterpieces of Mughal
Introduction: The Tourism sector of Indian economy is at present experiencing a huge growth. The Tourism sector of Indian economy has become one of the major industrial sectors under the Indian economy. The tourism industry generated INR 6.4 trillion or 6.6% of the nation’s GDP in 2012. The growth in the tourism industry is due to the rise in the arrival of more and more foreign tourists and the increase in the number of domestic tourists. Tourists from Africa, Australia, Lain America, Europe, Southeast
opportunities and threat is very important. SWOT analysis is a simple but useful tool that marketers use to better understand the business environment. Through findings made in SWOT, a business can effectively penetrate the marketplace and quickly capitalize on opportunities. SWOT analysis helps a company's marketers explore both external and internal factors that could affect the success of an organization. Strengths: The "Strength" portion of SWOT analysis is examining organization and its standing
2. Analysis Results What is your profession? 39.36% of the customers interviewed are working in the Private Sector, while 26.60% had their own business. What is your annual income level? 55.2% of the customers interviewed were in the 4-8 Lakhs/Yr. income
INDUSTRY PROFILE Retail industry largest industry, accounting for are 10% of the country’s GDP and around 8% of the employment retail industry in India is at the cross roads. It has emerged as one of the most dynamic and fast paced industry with several players entering the market, but because of the heave initial investment required breakeven is difficult to achieve and many of these players have not tasted success so far. However the future is promising; the market is growing, government policies
CHAPTER – 1 1. INTRODUCTION The term inventory also known as stock refers to the goods or materials or resources used by a firm for the purpose of production and sales. It also includes the material, which are used as supportive materials to facilitate production. There are three basic types of inventory: • Raw materials • Work-in-progress • Finished goods Raw materials are the items purchased by firms for use in production of finished product. Work-in-progress includes the items which are currently