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Swot Analysis Of Tanamas Tours

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Table of Contents 1.0 Current Position of Tanamas Tours Pte Ltd……………..…………………………..………. 1.1 Company Overview 1.2 Current Product Offering 1.3 Operational Structure 2.0 Competitor Analysis ………………………………………................................................ 2.1 Competitor Analysis of Singapore Travel Agencies 2.2 Competitive Strategies of travel agencies in Singapore 2.3 Opportunities & Differentiation for Tanamas Tours Lte Ltd 2.3.1 SERVQUAL – Service Quality in Tour Operators (Tanamas Tours Lte Ltd 3.0 Market Segment Choice……...…....……………………….………............................... 3.1 Local and Global Trends 4.0 Portfolio Expansion - Recommendations…………………………...…………………. 4.1 Synergies – Existing Products 1.0. Current Position of Tanamas Tours Pte Ltd • 1.1 Company Overview Tanamas Tours Lte Ltd is a Singapore visit administrator and travel office situated in Central Business District (CBD) …show more content…

2.4 Opportunities & Differentiation – Tanamas Tours Lte Ltd 2.4.1 SERVQUAL (Service Quality in Tour Operators) In today 's changing worldwide environment, numerous organizations are confronting expanding rivalry that confronts them to look for game changer, productivity and beneficial approaches to separate themselves (Mei et al, 1999). In a few organizations, the conveyance of astounding administrations to customers is progressively perceived as a key variable influencing the execution of firms. According to Atilgan, Akinci & Aksoy (2003), there is likewise a limited number of experimentally arranged articles that examine the utilization of the SERVQUAL approach in the tourism sector. However, Hudson, Hudson & Miller (2004) did a research program in the winter of 1999/2000 for a medium-sized U.K based tour operator where the creator 's principle motivation of the project was to shape an activity arrangement of upgrades for clients and permit the organization to distinguish the key drivers of consumer loyalty. The points were as per the following:

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