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Swot Analysis Of Tata Motors

820 Words4 Pages

1. Describe the economic characteristics of the global motor vehicle industry and what are the key success factors. Some of the economic characteristics happened between the liberalism and the globalizations periods. In 2008 when the US auto industry fell, the reverse was happening to the auto industry in India. This helped Tata Motors. The fuel was another issue. Unleaded gas increased to the point that diesel was cheaper and that is where people moved to. Currently with the fuel and diesel being high, people are gravitating towards “green” cars. Some of the key success factors in the global motor vehicle industry are: new technologies, a growing market, lower priced vehicles, quality of the vehicles and they have a supply chain which allows them to reduce the prices of the vehicles. 2. What are Tata Motors’ internal strengths and weaknesses? Identify competencies and capabilities that the company’s major competitors are lacking. What market opportunities does the company have and what threats can you identify that may negatively impact the company’s future? SWOT Strengths Tata Group brand is well known locally and on a smaller scale internationally Leading auto manufacturer in India, which make them the largest employer in India Owns Land Rover and Jaguar Joint venture with Mercedes Benz A supply chain for parts for their vehicles They build vehicles for the family, business and military They build the cheapest car, the Nano Innovation on vehicles

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