Swot Analysis Of Tata Steel

Introduction
For years, the role of steel in construction lay buried under mounds of concrete and ignorance. While the home-builder pondered over which brand of cement to buy, rebars continued to occupy a place furthest away in his mind. For him, it was cement that held the house and his dream together. The facts were vastly different; surprisingly no manufacturer felt it necessary to educate the consumer, till Tata Steel took it upon itself TATA Steel realized the importance of branding in meeting the challenge of gaining a sustainable competitive advantage and launched the TATA Tiscon brand in TMT Rebars retail segment in December 2000. Their purpose was to able to differentiate the premium quality TMT bars from that of the secondary segment

The consistency in strength across the rebar is maintained by reducing the impurities like Sulphur and Phosphorous to a level below 0.075%.
Tiscon Footing: It is prefabricated rebar kit to reduce the fabrication mistake at the site.
Moreover, TATA TISCON doesn 't stop at offering just quality rebars, but extends its expertise in coming up with value-added products and services, aiming for consumer delight. One such attempt is TISCON Supstirrups which ensure complete safety of the structure.
TISCON Readybuild is even more advanced offering a full gamut of cut-and-bend rebars that not only save the customers ' time, but also ensures quality construction at a lower cost. Committed to continuous improvement in the business, TATA TISCON has also started offering IT generated standard and uniform billing documents to its consumers to ensure complete transparency. In its endeavor to ensure minimum pain points for its consumers, TATA TISCON has also initiated Buildwise, a design support initiative which offers safe and optimal designs to individual house-builders. Needless to say, both these initiatives are a first of their kind in the

At the same time, this recognition was being translated into sales at the market place. What was even better was the truth that the brand was commanding a price premium over its competitors. While this was a source of great satisfaction, TATA TISCON realized that the key to sustaining the market lay with channel partners. It won their support by using a series of initiatives and trade promotions. [Refer to Exhibit