ipl-logo

Tesla Marketing Process

5807 Words24 Pages

MARKETING PROCESS AT TESLA MOTORS, INC.
Elements of marketing process [P1.1]
SWOT Analysis
A SWOT Analysis specifies the objectives of a business organization and isolates the internal and external factors that are favorable and otherwise in their quest to realize those objectives (Samanta, 2014). It’s utilized to appraise the strengths, weaknesses, opportunities and threats associated in any given project.
Marketing mix
Kotler and Armstrong (2012) hypothesizes the marketing mix as any strategic mix of product, value, place and promotion that is utilized by a firm to empower the reaction of its planned target market to support them. An effective marketing mix is instrumental in executing the marketing strategies of the business.
Market segmentation …show more content…

(2013). Elon Musk: Tesla S Fire Would Have Been Worse In A Regular Car.
Forbes.com. Retrieved 20 May 2016, from http://www.forbes.com/sites/hannahelliott/2013/10/05/elon-musk-responds-to-tesla-s-fire- news-says-it-would-have-been-worse-in-a-regular-car/#7eec1b005510
Rutter, T. (2014). Why Tesla has the most loyal customers. USA TODAY. Retrieved 20 May
2016, from http://www.usatoday.com/story/money/cars/2014/09/06/why-tesla-has-the-most- loyal-customers/15139377/ Kotler, P. & Keller, K. (2012). Marketing management. Upper Saddle River, N.J.: Prentice Hall.
White, J. & Ramsey, M. (2014). Tesla Reports Loss on Higher Research Costs. WSJ. Retrieved
20 May 2016, from http://www.wsj.com/articles/SB10001424052702304655304579548222151699700 Waters, R. (2015). Tesla Model X launched after 2-year delay — FT.com. Ft.com. Retrieved 20
May 2016, from http://www.ft.com/intl/cms/s/0/7eade576-6747-11e5-a57f-
21b88f7d973f.html#axzz49F7jGWJP
BPP Learning Media. (2013). Business Essentials: Marketing Principles (3rd ed.). London:
Author.
References
Samanta, I. (2014). Strategic Marketing in Fragile Economic Conditions. IGI …show more content…

They are land division which are portioned by where they live, Demographic division which are fragmented taking into account their sexual orientation, social class, salary, age ethnicity and religion. Psychographic division which is portioned taking into account their way of life and identity and behavioral division depend on how they act. (Dave Hall, 2008)
2.2.1 Geographic segmentation
As I would like to think, there are a modest bunch of criterions – every basis a promising panacea in its claim right – to segment the market for Model S. Be that as it may, after much pondering, I am persuaded the chances to be overwhelmingly to support Tesla should you consider segmenting the market for your Model S in diverse geographical region units, for example, nations, states, districts, urban communities, or avenues (Sun, 2009). The accompanying are two basic reasons why I 'm confident on segmentation by location:
Gas price

Show More
Related

  • Progressive Era Research Paper Nikola Tesla

    1122 Words  | 5 Pages

    Nikola Tesla Figure From Progressive Era Research Paper Essay Nikola Tesla is an inventor with a very vivid imagination a visionary who saw electricity as a means to change the world. He deserves a place in history for the many accomplishments and contributions he made throughout his lifetime. One such invention that he made impacted the world for being the only person to perfect the efficient use of alternating-current electricity which is widely used for power transmission in the world today. Nikola Tesla laid the groundworks for some modern technology used today and thus he deserves a place in history for proving how much of an impact he has made on the world. Motivations Nikola Tesla as an inventor who had a vivid imagination and had big

    Read More

  • Case Analysis Of Tesla

    1759 Words  | 8 Pages

    The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries. Its main product line is the Tesla electric cars, currently consisting of three models: the Tesla Model S, Model X and Model 3. The Model 3 was launched in 2017 and is aimed at the lower spectrum of the EV market, whereas the model S and X are high-end cars serving the ‘premium’ segment. 
In this essay, I will examine Tesla’s

    Read More

  • Honda Market Segmentation

    797 Words  | 4 Pages

    Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

    Read More

  • Microwave Oven Case Study

    1201 Words  | 5 Pages

    D) Marketing Plan (4Ps) Marketing Mix (4Ps) • Product – Divide product into three categories for different market o High-end function, design, and price – to target high-end group. The function will feature the highest potential such as child protection lock, built-in coffee and toaster maker, rotisserie, new technology

    Read More

  • Swot Analysis Of Skillshare

    1415 Words  | 6 Pages

    6.0 Marketing Strategies There are different marketing strategies which can be applied for each component depending on organizational objectives or goals. Skillshare need to accomplish the precise equilibrium of the marketing mix to achieve its goals. Figure 1: The 4 Ps of Marketing Mix Marketing mix is an arrangement of four choices which should be taken before propelling any new product or service on the market. These variables are otherwise called the 4 P's of marketing. These four variables help the firm in settling on vital choices essential for the smooth running of any product / organization.

    Read More

  • Technological Factors Of Tesla Motors

    898 Words  | 4 Pages

    Technologic factors: Technology is perhaps one the most important factors responsible for Tesla’s internal environment decisions and capabilities: digitalisation, improving technology and globalisation is having a significant effect on the automobile industry. Indeed, these technological advancements now allow for fully electric vehicles and driverless cars. The high rate of technological change is both an opportunity and a threat as the winners of this technological race will be those capable of appropriating these new technologies before their competition. Technological advancement is also a threat, since there is a risk of Tesla’s technology becoming obsolete, the firm must ensure that its R&D spending remains consequent so that it doesn 't fall behind its competitors. (panmore.com, Tesla Motors, Inc. PESTEL/PESTLE Analysis & Recommendations)

    Read More

  • Tesla Organizational Structure Summary

    727 Words  | 3 Pages

    The advantage is global hierarchy and global centralization allow Tesla to extent their business internationally, control the operations globally from central headquarter. Mini mal regional divisions allow Tesla can adjust the marketing strategy to the different regions to support the regional market. However, centralization structure limits the actions of regional divisions to conduct proper strategy for the local market. (Dyer & Gregersen,2016) To avoid the disadvantage, Tesla need to distinguish what kind of issue needs to be centralized control by headquarter and what decision can be made by regional divisions. Regional divisions use to the local market better, so some of the operation decision such as marketing campaign or sales service can be made by the regional divisions.

    Read More

  • Marketing Segmentation Of Mercedes Benz

    916 Words  | 4 Pages

    Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

    Read More

  • Marketing: Marketing Mix In The Ice Cream Industry

    1497 Words  | 6 Pages

    6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product

    Read More

  • Internal And External Factors Affecting Tesla's Marketing Plan

    711 Words  | 3 Pages

    Therefore, Tesla needs to train the marketing team into an attempt and adopt a proactive or innovative marketing strategy. This will increase the competitiveness of Tesla and rapidly increase the market share.  Solution of Culture Barriers Tesla 's marketing manager needs to understand the local market environment before Tesla enters new markets. For example, make, a, proposal, and collection of local data. Managers should follow the local environment and local preferences and other information to make a proposal.

    Read More

  • Tesla Supply Chain Analysis

    1409 Words  | 6 Pages

    Interaction with the final customers As a company, it's crucial to interact with the final customers because we sell directly to the final customer. By this, Tesla makes sure that our final customer gets a memorable experience and has access to all the services which a luxury car should offer. Once you have registered yourself in my Tesla, it provides you numerous features like Customizing your car, tracking your car lead time, finding the nearest charging stations,

    Read More

  • Market Segmentation Of Unilever

    761 Words  | 4 Pages

    The process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

    Read More

  • Dutch Lady Market Segmentation

    1004 Words  | 5 Pages

    • Geographic Segmentation Geographic segmentation is differentiation of markets by region of the country, city, country size, market density and climate. The company can use this segmentation to create a more accurate profile. Dutch Lady had made the geographic segmentation in the Urban and Suburban in Malaysia. People live in the city have more income than the people live in the countryside.

    Read More

  • Khind Holdings Berhad Swot Analysis

    2240 Words  | 9 Pages

    The current ratio is a liquidity and efficiency ratio that measures a firm's ability to pay off its short-term liabilities with its current assets. In the year 2012, KHB had a current ratio of 1.688 but it comes to decrease in 2013 to a 1.642. The ratio in the year 2014 was 1.670 indicating a slight increase. The competitor of KHB, the PMMB had a current ratio of 4.785, 4.012 and 3.622 from the year 2012 to 2014 respectively. A current ratio should be more than 2.0 as a higher current ratio indicates a more promising current debt payments.

    Read More

More about Tesla Marketing Process

Open Document