STRATEGIC MANAGEMENT PROJECT INDUSTRY ANALYSIS OF Submitted By: Alankrit Saklani FT 153080 INDEX Table of Contents 1. Mahanagar Telephone Nigam Limited Overview 2 Joint ventures 2 2. Industry Characteristics 3 A fragmented market with many operators 3 Players/ Major Competitors 4 3. ANALYSIS OF MTNL 5 Porter’s Five Force Analysis 5 Buyer Power Analysis 5 Supplier Power Analysis 6 Threat for Substitutes 6 Threat of Entry 7 SWOT ANALYSIS FOR MTNL 7 STRENGTHS: 7 4. Peer evaluation
telecommunication company in India. STRATEGIES ADOPTED BY AIRTEL Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles across India & is India’s largest integrated telecom service provider. Segmentation, targeting, positioning in the Marketing strategy of Airtel Airtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans, prepaid / Post-paid plans, VAS
Major Telecom Operators) 3 c. Product Offerings 3 d. Geographical Diversification 3 History (Past) 4 The Liberalization and Privatization of Telecommunications in Singapore 4 Singapore’s Telecom Industry Market Structure 4 Current (Present) 4 Government Associations 4 Decline of 2G/3G and Expansion of 4G 4 Radio, Television and Internet Service Operators 6 Industry Analysis 8 Michael Porter’s Five Forces 8 SWOT Analysis 9 Overall Telecom Industry
and Technology TABLE OF CONTENT Executive summary Introduction Company Background (History) Vision Mission Statement Business operations Organizational Structure SWOT analysis Marketing Strategy Competitive Strategy Business process analysis Learning and Experience Duties Accomplishment New knowledge acquired Problems encountered Conclusion Reference Acknowledgement Executive Summary I Hafiz Asif Jameel prepared this report
Summer Internship Project Report on Competitive Benchmarking of Trade and Product Go-To-Market strategies of leading telecom players. done at IDEA Cellular Under the Guidance of : Submitted by: Ms.Kanchan Rana Syed Nadeem Ahmad PGFA1460 Jaipuria Institute of Management, Noida
SWOT Analysis To start with Virgin Mobile follows an approach in marketing that targets customers who are preferably young, dynamic and enthusiastic. And in order to lure its customers into buying the company’s product the company provides certain features that are very efficient and attractive in the market when compared to its competitors. Strength: • Cost Leadership: To begin with the company aims to be a low cost operator in the industry. It offers its customers with low acquisition costs as
PEST analysis stands for political, Economic, Social and Technological analysis is a framework designed to study and analyze the macro business environment or the external environment of a firm in which it has to operate or is currently operating. It studies the macro forces that operate or determine the business environment at large. Many researchers and organizations while carrying out a market research or formulating a strategy or doing a strategic analyses use PEST analysis as a part of it. The
against defined criteria. Roles can be added later but employees have a fair idea about their job responsibilities from the beginning. Swot analysis Strengths Multinational company Telenor is a multinational company. It has big investment and strong company culture Superior customer care Telenor can take better care of its customers then any other telecom company in Pakistan. Its aim is to provide best services to its customers. For its customers 24hr help line is available Network quality
geographically and into widely-separated market sectors such as books, clothing, telecom, electronics, furniture, petrol software and Internet services. 'Tesco is an aggressive company benefiting from Internet technologies, as indeed are its main UK rivals. Tesco has built its fortune on two business elements: an unrelenting drive to provide value to customers, Internet and mobile phone shopping, and supply chain management (probably a private industrial
represent the board, whereas, Omer Sabancı, Sevket Sabancı and Demet Sabancı family are shareholders who are not included in the board of members. Sabancı Holding taking controls 70 companies, many of which are accepted market leaders in their individual sectors. The group has roughly 65,000 employees and operates in 15 countries. 11 of its companies are also listed on the Istanbul Stock Exchange. The holding