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Swot Analysis Of Telecommunication Industry

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Telecommunication industry in Malaysia has since grown rapidly in its market. The big players in this telecommunications sector (Telekom Malaysia, Maxis Berhad, Celcom, Digi, UMobile) has all the features and characteristics in expanding the telecommunications industry in the Southeast Asia. Domestic mobile market is moving swiftly in capturing with the local operators looking for the betterment in the future while the fixed-line sector is still fully controlled by the reigning operator, Telekom Malaysia (TM). There are few notable characteristics that can be seen in all the big players in telecommunications industry in Malaysia. About a decade ago, broadband services penetration in Malaysia were tremendously low compare to our counterparts …show more content…

Despite the differences in pricing, there are still within the price setting determined by the Ministry of Communication Malaysia. Celcom, Maxis and Digi – have always been the major firms in this industry with them innovatively market identical services but vary with packaging and offerings. In this type of market structure (oligopoly), offering similar products and services, pricing is a vital buying decision factor. In 2012, Maxis vigorously slashing prices for a limited period of time to win potential new customers for their services. Bundled packages compressing of high downloadable data limit, cutting and lowering off net call rates and giving out free IDD calls were all offered by renowned Maxis to compete against Telekom Malaysia’s and other major players’ offerings – in order to gain market share. In short, pricing in telecommunications industry is an important thing to be lookout to ensure the capturing of the market and to survive in the ever-growing competition in this …show more content…

This is the population that has the largest purchasing power as they are apparent as the working force in Malaysia. Regularly, Maxis, Celcom and Digi prioritize those who live in the urban rather than those who live in the rural areas, though they are still providing them (rural areas), but they are not the center of attention by the big players in this industry. Maxis has always been focusing on the teenagers or the young adults; the increasing usage of smartphones has led Maxis making myriad offers of internet for the users of that age to engage

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