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Swot Analysis Of Tesco Malaysia

1758 Words8 Pages

As a leader of online shopping within the retail outlet industry, Tesco Malaysia is light-years ahead of its competition and it is no surprise that it has more than half of the ecommerce grocery market in Malaysia and is doing so well in the online shopping channel as its search positions dominate the sector. It is hard to pick any flaws with its ecommerce practices, but of course, there is always room for improvement. The following are some of the suggestions that could be tweaked to generate even more of the green stuff for the retailer. ⦁ Improve the homepage – Lose the drop down menus. From the homepage, there are a lot of options for visitors, so it is not difficult to see why the web designers have chosen to save space by using dropdown menus. However, this is not the best idea for the user experience. Using dropdowns prevents users from seeing all of the navigation options at a glance, and it can be very frustrating when the cursor moves away from the menu, forcing customers to start all over again. ⦁ Provide more filters/ sorting options When a website has large product ranges, some means of sorting and narrowing down choices is essential to prevent customers from having to trawl through pages and pages of results. Tesco does this well to a point, allowing you to sort by price and brand, but a few more options would be useful. For example, if I search for washing machines I still have four pages to go through after choosing a price range. In the case of this product,

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