ipl-logo

Tesla Swot Analysis Paper

1052 Words5 Pages

Introduction
This report is containing some basic marketing information and a SWOT analysis conducted on a well-known automotive and energy storage company- Tesla Motors. The first part information of Tesla will be discussed in the organization’s background that is including its products. Secondly, the framework of SWOT analysis about Tesla’s internal and external environment in point form. Lastly, explanations of each point related to its current operations, financial situation, product positioning, geographic markets and distribution network.
Company background
Tesla Motors Company was established by Martin Eberhard and Marc Tarpenning in California 's Silicon Valley area in 2003. It is a company specialize in automotive and energy Storage technology that involves designs, manufactures, and sells luxury electric cars, electric vehicle powertrain components and battery products. The company believes that electric cars could be better than gasoline-powered cars and it will be the future trend of car market. Tesla committed to developing diversity model to suit different type of user requirement and each new generation of the car would be increasingly affordable. …show more content…

This uncertainty will lead to consumers spending decrease, reduce investor confidence enter to the market and so on. Although Tesla posted profits for the first time since the first quarter of 2013, it remains to face the challenges of finance in the future. Such as raising cash to fund construction of battery factory to scale up the company’s network of charging stations and the movement of Tesla’s stock price. As a leader in emerging technology industry, high expense of its operation, marketing, research and development occupy 40% of the total revenue. Tesla uses the online sales model coupled with company-owned stores to sell its cars that is the big challenge of capital for a company in setting up its own distribution

Show More
Related

  • Walmart And Target Swot Analysis Paper

    234 Words  | 1 Pages

    In today’s market, Walmart and Target are two of the top competing companies within the market system. According to Loudenback and Lee (2015) research on Walmart and Target stated, “We just released a list of the 50 most powerful companies in America, and Walmart came out on top as the most powerful company in the nation with Target a close second”. Walmart was founded 60 years after Target was founded. The two companies have found different ways and techniques to stay a top of their competitors. Within my SWOT analysis, I plan on pointing out each company’s strengths, weaknesses, opportunities, and threats.

    Read More

  • VA Swot Analysis

    1024 Words  | 5 Pages

    Strengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis VA’s strengths and weaknesses are built based on the Value Chain assessment and SWOT analysis from the Department of Veteran Affairs FY 2011-2015 and FY 2014-2020 Strategic Plans. The Environmental Scanning was conducted and discussed relative to VA’s competition…, as well as its strengths and weaknesses. In doing so, this analysis starts with the identified the strengths and weaknesses in the following graphs. VA strengths: Service Delivery

    Read More

  • Target Corporation Swot Analysis Paper

    661 Words  | 3 Pages

    Target corporation has many different location-related decisions to process in more than one aspect. The company must decide on the location of its retail stores, manufactures, and support help. Often the decision to outsource or participate in offshoring can be tempting to a company. Well the impact of outsourcing and offshoring must be examined to ensure that the decision is in the best interest of the company.

    Read More

  • Swot Analysis Of Odeon Cinema

    1222 Words  | 5 Pages

    Odeon Cinema becomes the largest cinema in the UK, with over one hundred cinemas. The founding of Odeon Cinema was Oscar Deutsch in 1930 (Odeon Cinema, 2018). The spelling of Odeon was an acronym of Oscar Deutsch Entertains Our Nation, at that time their art decoration and their interiors became the company icons. In the beginning, their mission statement was “not only simply somewhere to watch films, but somewhere to experience them” based on Herte (2018). The ODEON was acquired in 1941 by J Arthur Rank who had interests in the film production and distribution, in 1998 the company launch their rebranding campaign to reinforce ODEON place as market leader in the UK with introducing the “ Fanatical about the film” to UK cinema (Odeon Cinema,

    Read More

  • Social Responsibility Analysis: Tesla Motors, Inc.

    832 Words  | 4 Pages

    Stakeholders and businesses have an effect on one another, thereby emphasizing the importance of company social responsibility and company citizenship. Tesla’s automotive business directly and indirectly affects stakeholders. As such, it's essential for the company to keep up an adequate corporate social responsibility strategy to make sure lowest negative impact and best profit to stakeholders. With a powerful brand as a manufacturer of electrical vehicles, Tesla has vital opportunities to point out the globe what a serious international firm’s company social responsibility efforts will do to satisfy the interests of stakeholders. Tesla Motors, Inc. addresses stakeholders’ interests through a company social responsibility strategy that focuses on property and environmental friendliness of automotive products.

    Read More

  • Tesla Motors Essay

    1736 Words  | 7 Pages

    Tesla Motors is an American-based company that deals majorly with designing, manufacturing and selling of electric cars as well as electric vehicle powertrain components. Since its formation by a group of Silicon Valley engineers in 2003, Tesla Motors Company has gained global fame and incomparable customer loyalty. Tesla Motors have significantly grown from the year of its commencement till now. The sales and revenue of the company has increased year after year which is evident from its annual report. In the year 2011, the company has generated revenue of 204.224 million which has considerably increased to 4.05 billion in 2015 (Marketwatch, 2016).

    Read More

  • Case Analysis Of Tesla

    1759 Words  | 8 Pages

    The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries. Its main product line is the Tesla electric cars, currently consisting of three models: the Tesla Model S, Model X and Model 3. The Model 3 was launched in 2017 and is aimed at the lower spectrum of the EV market, whereas the model S and X are high-end cars serving the ‘premium’ segment. 
In this essay, I will examine Tesla’s

    Read More

  • Ansoff Swot Analysis

    1646 Words  | 7 Pages

    SWOT ANALYSIS 4 3. ANSOFF MATRIX 5 3.1 Market Penetration 6 3.2 Product development 6 4. SEGMENTATION 6 4.1 Market Segmentation 6 4.2 Target Market Strategy 8 5. POSITIONING 8 5.1.1 Product 8 5.1.2 Place 8 5.1.3 Promotion 8 5.1.4 Price 9 5.1.5 People 9 5.1.6 Process 9 5.1.7 Physical evidence 9 6. MARKETING STRATEGY 10 6.1 The Product Plan 10 6.1.1 Competitors 10 6.2 Advertising 11 7.

    Read More

  • Company Overview Of The All Stars Project Of Chicago

    1021 Words  | 5 Pages

    The All Stars Project-Chicago SWOT Analysis Through the All Stars Project, over 53, 820 inner-city youth are given opportunities to transform their lives through the power of performance. This nonprofit reaches some of our nation’s most marginalized youth in six different cities: New York, Bridgeport, Chicago, Dallas, and the San Francisco Bay Area. The All Stars Project of Chicago has many strengths, including its direct response to the surrounding community’s need, and its status as a privately funded nonprofit; which overshadow its weaknesses of having a small staff and office space. There are many opportunities for growth including expanding partnerships with Chicago Public Schools and other similar organizations, and eventually expanding

    Read More

  • Swot Analysis Of Caterpillar

    986 Words  | 4 Pages

    A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

    Read More

  • Tesla Social Responsibility Analysis

    715 Words  | 3 Pages

    The vision of Tesla is ‘to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles’. Based on the mission and vision, the company’s strategy was determined. Tesla’s strategy is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model. (Musk,

    Read More

  • Swot Analysis Paper

    964 Words  | 4 Pages

    SWOT Analysis Before we implemented our opioid addiction and rehabilitation service, it was important for us to examine what obstacles we might face and need to overcome as well as what we might be able use in our favor to help with our service. We performed a SWOT analysis to help identify the external opportunities and threats that were present as well as our internal strengths and weaknesses so that we might more efficiently jumpstart our service. External SWOT Analysis

    Read More

  • A Case Study: Human Relationship Management In Tesla

    1249 Words  | 5 Pages

    The automotive industry is facing changes due to ecological impacts on the environment. Many automotive manufacturers such as BMW and Audi are now entering into the electric car industry where Tesla has established itself in. In this environment, there is a need for rapid innovation a firm 's capability to produce new technological products become crucial to survival in this industry. For this reason, human relations management will be beneficial to an organization as it allows creativity in employees who will be able to respond to changes in the environment efficiently and quickly which gives a company flexibility. " CEO Elon Musk created a master plan to compete with other automotive manufactures which were to Build sports car, use that money to develop an affordable car, use that capital to create more affordable vehicles, produce zero-emission electric vehicle power generation options (Tesla).

    Read More

  • Internal And External Factors Affecting Tesla's Marketing Plan

    711 Words  | 3 Pages

    Therefore, Tesla needs to train the marketing team into an attempt and adopt a proactive or innovative marketing strategy. This will increase the competitiveness of Tesla and rapidly increase the market share.  Solution of Culture Barriers Tesla 's marketing manager needs to understand the local market environment before Tesla enters new markets. For example, make, a, proposal, and collection of local data. Managers should follow the local environment and local preferences and other information to make a proposal.

    Read More

  • Tesla Supply Chain Analysis

    1409 Words  | 6 Pages

    Furthermore, Tesla also has opened a factory in Tilburg, Netherlands to catalyse our expansion plans. Tilburg being near to the Rotterdam port and further located in the heart of Europe was the main reason behind choosing it as a preferred destination. The role of this plant is to import vehicles and make sure that the supply meets the demand. Other than that, it also handles operations for the Europe and other neighbouring countries. ("Tesla Factory | Tesla Motors") Type of warehousing We at Tesla use Breakbulk warehousing for our operations.

    Read More

More about Tesla Swot Analysis Paper

Open Document