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Swot Analysis Of Tesla Motors

839 Words4 Pages

STRENGTHS – • The outsourcing of secondary components helps to keep low cost and focus primarily on technological advancement. • Creating high productivity battery systems, electric powertrain and huge other competitors in this market. • Model S was the winner of 2013 motors trend’s car of the year award. • Tesla has acquired numerous investors from well established companies such as Google and built the strategic partnerships with Daimler, Toyota motors and Panasonic that brings mutual benefits to both parties sharing their expertise on production, processes and technology. • They eliminate franchise dealership, saving money and increasing sale efficiency, as there is no 10% dealership commission. WEAKNESSES – • The biggest problem of tesla is lack of liquidity • Despite the high sales of Model S company continue to lose over 70 million because of large sum of debt. • The slow rate at which clients are buying tesla motors and failure to achieve cost reductions and controlling operational cost. • Companies’ limited manufacturing capacity can lead to failure to meet the increased customer demand in future especially with the expanding strategy to Europe and Asia. • Company struggles with the shortage of battery cells that can harm brand image due to delays in delivering vehicles to its customers. • Tesla motors having limited operating history, lack of brand recognition and expertise in auto-manufacturing industry compared with well-established companies such as Ford or

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