Swot Analysis Of Tesla Motors

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TESLA MOTORS -Isaias Tiburcio PRODUCT SUMMARY Tesla Motors, Inc., founded by Elon Musk, is an American company that specializes in electric vehicles. Thanks to his innovation, Musk has demonstrated that one can construct an automobile that incorporates speed, luxury, and environmentally friendly features, while still sustaining an affordable price. The Model S is the resolution to how the world will push renewable energy and modernization into the upcoming future. What separates it from the previous models is its price of less than half. At $57,400 dollars, the Model S can be promoted to a larger market than previously. The target market was identified to be primarily adults between the ages of 25 to 60. Usually have decent jobs, , and com from a household with an annual household income of $100,000 or more. Additionally they are tech savvy and environmentally conscious. It was chosen to target this segment through use Tesla’s first paid advertising campaign as well as a variety of promotional techniques. MARKET ANALYSIS The market targeted are adults between the ages of 25 to 60. Usually have decent jobs, , and com from a household with an annual household income of $100,000 or more. A great amount of people have long commutes to work and would like a luxury car to make the ride a more enjoyable experience. Many of the target consumers are parents. The would like a luxury vehicle but that’s also safe and roomy for their families. In addition to

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