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Swot Analysis Of Gum Essay

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SMART Objectives for the new product.
SMART objectives are divided into five categories: Specific, Measurable, Actionable, Resources, and Timing
Specific: BAT intends to be the first tobacco company to develop and produce an anti-smoking chewing gum product and become the leader not only in the Central Asian region but also all over the world.
Measurable: In order to achieve its intended results, the company intends to determine a qualitative metric at the start. The product should be innovative and effective in practice as well as in theory.
Actionable: Information gathered on the product should be useful for improving the company 's performance in terms of providing professional training and qualification courses that improve skills and knowledge.
Resources: The company should dedicate financial resources to build new plants for the production of anti-smoking chewing gums, and to attracting qualified employees.
Timing: This will be a long-term project that requires, first, research on the product itself, and then on its integration into the market.

Competitive Strategy
Cost Leadership: The objectives of BAT is to produce the maximum product for the minimum price. This will provide economies of scale. However, at the start, investing more into …show more content…

The analysis shows that the new product will be profitable, and has some strongly positive features. According to the marketing strategy of the new product, there are opportunities for its penetration into the as-yet untouched Central Asian market and its sales will not contradict the laws of Kazakhstan. Concerning the actuality and demand, the new product has specific features that will benefit society, and this will actually generate demand. Hence, anti-smoking gum represents a new opportunity for shareholders to invest into a new

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