Swot Analysis Of Thomas Cook
Schematic overview of the organisation and different brands
Thomas Cook Group is the oldest and best known British travel agency which has a history of innovation since the early 1840’s.The group owns a number of tour operators, as well as charter airlines based in the United Kingdom, Belgium and Scandinavia. Thomas Cook represents one of the world’s leading leisure travel companies and from its website it is registered that its sales are over £8.5 billion in the year ended 30 September 2014. The number of employees who are working in this organization is 22, 000 and they operate from 15 different markets. The number of tourists who chose to travel with them every year are approximately 22 million. Thomas Cook is a big organization which devolved through the years but tried to keep its policy. As they are such a large organization they offer holidays for every taste and budget and offer worldwide trips. Its brands are different from each other and most of them focus only on one type of holiday.
Cresta
Cresta is a city break specialist and it is specialised on the top cities around the world.
Sentido
Sentindo is other example of a brand which offers holidays for couples, small families or even young travellers who are looking for quality services and a relaxing journey. Most of their hotels are four stars qualified.
Manos
Manos is a more specific one because its specialisation is only holidays to Greece. They do not focus on a target group, but on fixed hotels or prices
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