Swot Analysis Of Tiffany And Co

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1.0 Introduction The purpose of this report is to let us develop a basic understanding of key concept of marketing and business functions and the engagement with micro and macro environment. This report will contain about introduce a new product with some recommendations for Tiffany & Co. to expand its business all around the world and to introduce a new product for a new recommended target market that Tiffany & Co. can purpose. In the below it shows background, mission statement, target market, SWOT analysis market segmentation, recommended target market, marketing mix and conclusion will be made in shortly. 1.1 Background of Tiffany and Co In American worldwide, Tiffany and Co is known as a luxury jewellery and specialty retailer. Tiffany and Co is founded in the year of 1837 by Charles Lewis Tiffany and Teddy Young in New York City. Their products were “stationery and fancy goods emporium” such as costume jewellery. Start from 1845, the company concentrated on real jewellery and fine silverware. Tiffany and Co has become the first jeweller to take part in an international Disability Community involvement initiate released in organization with major loyalty categories for the impaired. His son, Louis Comfort Tiffany take over the company first official design director in the year of 1992 after Charles Lewis Tiffany was death. Tiffany and Co designs, manufactures, and sells jewellery, watches and crystal glassware. They also sell timepieces, sterling silverware, china,

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