Swot Analysis Of Tourism Industry

a. Product:

- Tour guide (HTC Travel Services (M) Sdn. Bhd.), event executive (WWF Malaysia), hotel receptionist (Imperial Heritage Melaka)

- For my course which is major in Tourism Management, the demand market mostly is based on service industry such as hotel management, travel agency, airline industry and some NGO which is relate to tourism industry.

- The entry-level salaries for tourism and hotel management is lesser if compare to other courses. Mostly for the entry-level salaries of hotel is RM2000 and for travel agency is RM2200 for fresh graduate (degree students).

b. Product:

- For northern region in West Malaysia, the greatest competitive threat to tourism management students are students from USM, Unimap, TARC and KDU college.

- In

Price:

- The average salary for entry-level employees in tourism and hotel management and Penang (my hometown) is only around RM1800 for degree graduated students.

- The salary for service industry is very less if compare to other industry. For example bar attendant (RM1500), travel agent and tour guide (RM2150), receptionist (RM2200) and chef (RM2800).

- In my opinion, salary is not my top concern on finding a job. It is because working skills and experiences is more important for a fresh graduated student. If work in a big company but with more little salary compare to others, I feel it is acceptable for me because I can learn more interpersonal and job skills during the working period.

d. Place:

- The areas of the country are currently experiencing the greatest employment growth are Penang (Georgetown), Perak (Ipoh), Melaka, Kuala Lumpur, and Pahang (Genting Highlands, Cameron Highlands).

- These areas are currently experiencing the greatest employment growth because they are tourist attractions. Tourist come from our country and foreign country will go for vacation in those places. So, tourism and hotel industry will need more people to work in the industry. Thus, the employment rates will growth fast in these

I will research the company address accurately and drive to the interview location before interview day. It is because I can get a good estimate of how long the travel time will be on the actual day of interview so that won’t be late for the interview.

- Besides that, I also will prepare some common interview questions’ answer and practice the answers to these questions. The questions usually deal with job skills and motivation, interpersonal communication skills and level of interest in the job and company. I also need to prepare own questions to ask the interviewer to show that my interest in or understanding of the company.

- The expected salary of the job can survey through internet. Nowadays, internet is wisely use by people anytime and anywhere. Especially for find a job, we can search the company backgrounds, which area and post is suitable for own, salary that pay by the company and other information. Example like we can email resume to the company for application of the job. It is more comfortable than make a phone call to