Trans Car Company Essay

INTRODUCTION

1.1 INTRODUCTION TO TOPIC:

Present days companies work in a battle field or war zone of spontaneous changing technology, latest innovations, new laws, managed trade policies and diminishing customer’s loyalty etc., so in order to withstand in such a dynamic field it is very necessary to the companies to understand the “market, consumer conscious and needs.” Market is a place where buyer and seller meet for transaction with the exchange of money and goods, according to American Marketing Association Marketing is defined from latin word “Marcatus” which means it’s the place where business is conducted which means to trade, market means a place or locality where things or brought and sold. India has a very rich and diversified culture,

Ltd. is a part of the Indian Multinational “The Buharia Group” founded by the great visionary, Mr. B. S. Abdur Rahman. They are a part of this conglomerate which has diverse interests spanning construction, cables, fuel management, ecological protection, information technology, marine exports, car dealerships, hospitality and more.

M/S Trans Car India Pvt. Ltd, headed by Mr. Abdul Qadir A R Buhari, are the dealer for Mercedes-Benz vehicles, the future of automobiles, for an assigned territory of Greater Chennai, its neighboring districts and Pondicherry. We joined hands in the business operation of Mercedes-Benz in the year 1998, within a year of the commencement of their production of the vehicles in India. From then onwards we have grown in stature very consistently and have shown a continuous improvement in terms of our business volumes, year after

Our basic philosophy of “Utmost Customer Care” has made us one of the few dealers who have been ranked within the top four, in the Customer Satisfaction Index study conducted by the world’s most reputed automobile research specialists, M/s J. D. Power Associates. In January 2005 our dealership was awarded the coveted ISO 9001:2000 certification by TUV SUD which has further augmented our best practices in the business process and has improved the overall customer satisfaction.

1.3 INCEPTION

Trans Car has always strived to offer the best after-sales services to our distinguished Mercedes-Benz Customers in and around Chennai. Our workshop situated in Ambattur Industrial estate started in the year 1998 provides exclusive service to Mercedes-Benz vehicles. Keeping in mind the growth of Mercedes-Benz cars, our service facility was expanded in 2006. An all-new workshop in an area of 1.2 acres was constructed with state-of-the-art equipment and machineries, which has certainly improved the customer convenience in getting their car serviced.

This new facility has an exclusive customer lounge, an open cafeteria, and a state-of-the-art training centre, which has greatly improved the customer convenience. Our workshop is one of the few Mercedes-Benz workshops, which has a certified body