Hoi Quan Essay

Trung Nguyen coffee is the most famous coffee brand in Vietnam and it is asserting itself on the international coffee market. “Hoi Quan Thanh Nien Sang Tao”, which is in the Trung Nguyen coffee chain, has become a familiar destination of youth as well as the middle-aged by the ideal green space.
The aim of this report is to illustrate Trung Nguyen’s progress and Hoi Quan’s amazing features. It represents community market, marketing target and marketing 4P of Hoi Quan. To encourage “Hoi Quan Thanh Nien Sang Tao” becoming the most favorite destination as well as competing with other coffee shops around (Highland Coffee, Coffee Bean or Starbuck), we collected data from customers of Hoi Quan such as kinds of customers based on ages, gender, purposes why customers choose Hoi Quan: relaxing or working, how long they spend and their comments about Hoi Quan. Then, by applying 5 concepts of Statistics such as Descriptive Statistics, Probability, Bayes’ Theorem, Hypothesis Testing and Simple Linear Regression, this report analyses the data, including evaluating, comparing, discussing and predicting. Finally, this report offers fairly feasible recommendations for Hoi Quan to race in the competition with other international coffee brands.
“Hoi Quan Thanh Nien Sang Tao”

There is a potential place, so it is easy to approach the coffee shop market in District 1 which has many kinds of customers such as officers, youths, domestic and foreign tourists.
Target customers of Hoi Quan Thanh Nien are all people who want to have a suitable place to relax and discuss about work or meet their friends and partners. However, it still focuses mainly on customers who have: Job: officers and businessmen. Age: From about 25 to 50 years old (in this age group, most of customers have a stable job with good