Swot Analysis Of Tv

With its initial broadcast in the year 2000 Nova TV has become the first privately owned commercial TV station in Croatia. Apart from the public broadcasting service “Hrvatska radiotelevizija”, it was the only TV station operating in this area until RTL television was introduced in 2004. It has achieved full national coverage by investing in, developing, and maintaining, the largest network of broadcasting towers in Croatia. [1, 2]

By offering its viewers both foreign and domestic movies and TV shows, as well as self-produced informative and entertaining content Nova TV has created a constantly increasing fan base among Croatian nationals of all ages and sexes, the proof of which is in their very high ratings (viewership) throughout the years. [4, 5, 6] Most of Nova TV’s strengths lie in their ability to attract and retain viewers, and maintain their high ratings. They succeed in this by offering three distinct channels;

Even though the external environment occurs outside of the business, it can have a significant influence on its current operations, growth and long-term sustainability. Ignoring external forces can be a detrimental mistake for managers to make. The key to dealing with external forces is to engage in continual market research and to be proactive about it. This may involve dedicated research personnel, who watch these factors as part of their day-to-day responsibilities. A research staff dedicated to monitoring external forces may offer Nova TV the ability to better predict changes and respond well in advance of the change. For example, researchers may be able to predict how the economy (an external force) will change over the next one to two years and through this information allow the company to respond (e.g., new products, reduced price, new technology