Swot Analysis Of Two Bank

Arab Open University

TMA

#B301A

Fahad bin Ali bin Said Al-Alawi

#110663

Academic Year 2015/2016

SWOT Analysis of Two Banks

SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats. Conducting a SWOT analysis of a business it won’t take much time, and doing it forces you to think about your business in a whole new way.

In this TMA I am doing SWOT analyzing between two banks, one of them national bank based in Oman named Bank Muscat the other is international bank named ICICI bank located in India with more then 19 office around the world.

Strengths:

With assets worth over USD 27 billion, Bank Muscat is the leading financial services provider in Oman with a strong presence

One of them is the growing Islamic banking market.

Also they should start expanding in countries like Brazil and Philippines to expand their retail loan portfolio and they can acquire banks in Pakistan and Bangladesh to acquire the required market share to start operating and make profits.(1)

Threats:

Rising economic uncertainties and lower growth than expected in the Asian countries that are major importers of Omani Oil. Continued protests in Bahrain. (2) Add on faces some threats from outside. One of them is the unstable and continuously changing PEST environment. It has to adjust itself to the changes of rules of conduct and regulations. Last but not the least; it has to deal with the increasing costs of running the business from salaries and others.

Conclusion

In conclusion, Bank Muscat is the best business to invest in. apart from the SWOT analysis, there are PEST factors affecting it. One of the political factors is the omanisation and employment goals. The increasing competition from other banks can be considered as a social factor. Finally, the changing of technology to a more advanced sophisticated one has its effects on several companies including Bank

4062.34 Billion and recorded a maximum Net profit of Rs. 51.51 billion and has offices in nineteen countries. One of the major strength of ICICI bank according to analysts is its strong and transparent balance sheet, the bank has first mover advantage in many of the banking and financial services. Also is the first bank in India to introduce complete mobile banking solutions and jewelry card it has PAN India presence of around 2,567 branches and more then 8003 ATM’s ICICI bank is the first bank in India to attach life style benefits to banking services for exclusive purchases and tie-ups with best brands in the industry such as Nakshatra, Asmi, D’damas etc, has the longest working hours and additional services offering at ATM’s which attracts customers Marketing and advertising strategies of ICICI have good reach compared to other banks in