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Swot Analysis Of Tyres

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1946 - A year to remember… India was on the threshold of independence. A young entrepreneur, K.M. Mammen Mappillai, opened a small manufacturing unit where balloons, latex cast squeaking toys and industrial gloves were manufactured… little did he realize then that the company he started would grow to become the no.1 tyre manufacturer in India.
MRF established its first office in 1949 at Chennai, Tamil Nadu, and India. The company began as a manufacturer of toy balloons and other rubber products and then later on moved to manufacture tyres in 1961.
Today MRF is into a league of its own with:
MRF manufactures the largest range of tyres in India and enjoys the highest brand preference for superior quality, company manufactures the largest range of tyres in India and is the market leader with the largest market share it tyre industry.
Since 1984 MRF tyres has consistently been chosen as oem fitment by almost every major car manufacturer in India apart from tyres MRF also manufacturer conveyor belts, pretreads and advanced polyurethane paints
The milestones achieved while being such a progressive and vibrant company, is also recognized by the corporate world through a number of awards like.

Voted as one of the Indian most admired marketing companies by A & M leading advertising and …show more content…

19000 crores in FY07. MRF Ltd. was the market leader (22% market share) followed closely by Apollo Tyres Ltd. (21%). The other major players were JK Tyre & Industries (18%) and Ceat Ltd.(13%). The Indian tyre industry is characterized by its raw material intensity (raw material costs account for approximately 70% of operating income), capital intensity, and cyclicality, fierce competition among the top players, low bargaining power and resulting low margins. The top players are now focusing on branding their products and strengthening their distribution network so as to increase their market

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