Uber Indi A Case Study

Introduction
Taxi Service market in India is primarily dominated by unorganized sector better known as Kaali –Peelis. However the organized radio taxi services market has been witnessing rapid growth over the last five years. The changing lifestyle of society has mainly contributed to the continuous growth of radio taxi services in India. Number of radio taxis plying on Indian roads has seen a tenfold increase between 2009 and 2013. This growth has been predominantly witnessed in metro cities, with penetration of organized sector continuing to be very low in tier II and tier III cities as people in these cities prefer other economical alternatives due to low per capita income.
There are many players in organized radio taxi services market

Uber services and mobile app was officially launched in June 2011. It raised $44.5 million funding by end of 2011. That same year, company changed its name from UberCab to Uber. ‘Where lifestyle meets logistics’

Business Expansion
The company started expanding into new city each month from 2011, including New York, Chicago, Washington D.C., Paris etc. Uber expanded rapidly into global market in 2012 and 2013. Uber Taxi service was available in 58 countries and 300 cities worldwide by May 28, 2015. Using technology , Uber has succeeded in raising its growth plans, as drivers can get picked up in as little as five minutes while drivers also spend less time sitting idle.
Many users enjoy the fact that you can see the car on their smart phone so they know when it will arrive and that they don 't need to carry credit card or cash with them, as the money is automatically deducted from their account, with a receipt automatically sent to their email. It also helps reduce congestion as they do much less unnecessary driving-around. After the launch of Uber mobile app, several other companies have also followed its business model.
Uber Taxi Service in