Swot Analysis Of Uber

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Introduction Taxi Service market in India is primarily dominated by unorganized sector better known as Kaali –Peelis. However the organized radio taxi services market has been witnessing rapid growth over the last five years. The changing lifestyle of society has mainly contributed to the continuous growth of radio taxi services in India. Number of radio taxis plying on Indian roads has seen a tenfold increase between 2009 and 2013. This growth has been predominantly witnessed in metro cities, with penetration of organized sector continuing to be very low in tier II and tier III cities as people in these cities prefer other economical alternatives due to low per capita income. There are many players in organized radio taxi services market that provide 24x7 services throughout the year. Even though they charge high fares compared to unorganized taxis and public transport, the quality of service provided is far better than unorganized sector. In India taxi services are offered by many domestic players namely – Easy cabs, Mega Cabs, Meru Cabs, TaxiForSure, Ola Cabs and an international player – Uber. Background Uber Technologies Inc. is a USA based international transportation network company whose headquarter is at San Francisco, California. The Company basically develops, markets and operats the Uber mobile app which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. Uber was founded as "Uber Cab" by

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