Identification of digital marketing strategies and their integration with the traditional marketing In this assignment I have been asked to identify digital marketing strategies and their integration with traditional marketing. I will give my own opinion about the four components of the traditional marketing mix, describe the seven elements of digital marketing mix strategies and give two examples of how digital marketing and traditional marketing can be used together to promote a product offering. I will also back my opinion up with examples that I have found online and through my own observations. Task 1 A marketing mix is a strategy used to create a competitive advantage by devising a plan for the four P’s; product, price, place and promotion.
The marketing mix is marketing tools that help marketer get what they need and want. The variables in marketing mix with 7ps-seven dimensions are product, price, place, promotion, personnel, physical evidence, and process. These factors make the best combination deals with services marketing. Particularly, the last 3Ps are used in service sector rather than goods. Yelkur (2000) found that the elements in the services marketing mix influence and positively effects customer satisfaction.
The marketing mix of the firm in a large part is the product of evolution that comes from day to day marketing, the mix represents the program that a management evolved in the ever challenging market (Bordern, 1994). This paper will study the world -known and reputable airline company, Delta Airlines to approach the context of marketing of the U.S Airline Industry. In the U.S Airline industry,
The marketing mix is the basic framework for any marketing strategy. How can you plan without knowing the product, price, place and type of promotion? By making use of the marketing mix one can plan for the future. Before we dive into the relevancy of 4Ps in digital marketing, let's first go back to the old school method and
1.1 Meaning of Marketing The action of business for promoting and selling product or services, including market research and advertising. 1.2 Meaning of Marketing Mix The marketing mix refers to the set of action, or tactics, that a company uses to promote its brand or product in the market. The 4ps make up a typically marketing mix- Product, Price, Promotion
Marketing mix means a mixture of elements which interact and complement each other to achieve the targeted results. Marketing mix can also be defined as “The mixture of controllable marketing variables that the organization uses to pursue the desired level of sales in the target market”. Marketing mix is a combination of the marketing variables which any organization uses at a particular time in order to achieve the results. The term ‘marketing mix’ was first introduced by Professor Neil Bordes in the year 2953. Professor Bordes got the cue from a study of management of marketing costs by Professor James Gulliton who described the marketing executive as a mixer of ingredients.
As a result, successful marketing strategy really needs social media to increase brand recognition of the products and services. Social media is recently a required marketing tool to make the company thrive and keep up with the changing world. In marketing plan, social media plays crucial role because of the better communication, customer’s convenience
MARKETING MIX: Marketing mix is a business tool used by the marketers to determine the product or brands offer and to produce a desired response from its target market. Marketing mix is the mixture of right product, service, marketing strategies and right price. Marketing mix is used for all types of business either business is well established OR experienced and newly enters in market. For newly enter businesses in market, marketing mix is a tool of marketing strategy through which owners can analyze their core (ps) of product in all aspects. They can analyze prices, place product, process, promotion, people, and physical evidence.
Moller (2006) highlighted 3-4 key criticisms against the marketing mix framework; that the marketing mix does not consider customer behaviour, but is internally oriented, that it regards customers as passive and therefore not allowing interactions, that the mix is void of theoretical content, that it works primarily as a simplistic device focusing the attention of management and finally that the marketing mix does not offer help for personification of marketing activities. Kotler (2003), argues that external and uncontrollable environmental factors are very important elements of the marketing strategy programs. Therefore, marketing mix should consider customers, environmental variables and competitive variables. He suggests that two additional Ps of Political power and Public opinion should be added to the traditional 4Ps. Schultz (2001) argues that the 4Ps have less relevance today, but they made sense the time they were invented.
For the product aspect of the Puma’s marketing mix , it has been quite a success as there are more customers after the variety of products increases more and more . Also , the frequent launch of stylish and peculiar products has also attracted more customers and manages to fulfil their desire to follow the fashionable trend. For example , in this aspect ,Puma beats Adidas on looks as Adidas sticks to their same old design and never changes . However , Puma emphazizes on innovation and creativity , the same type of products should be very different in looks , so this definitely attracts customers. 2 P : Place Puma focuses on retailing expansion.