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Viacom Swot Analysis

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Introduction Viacom is a global entertainment content company, which creates television programs, motion pictures, short-form video, applications, games, consumer products, social media and other entertainment content. Strengths Multiplatform and multi brand portfolio – The company offers content across TV, PCs, tablets and mobile platforms. Viacom’s portfolios of cable networks include MTV, VH1. CMT, Logo, BET ,CENTRIC, Nickelodeon, Nick Jr, Teen Nick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA, among others. Viacom has strong brand equity as their core brands are connected deeply to the audiences they serve. Non-traditional players who enter TV broadcasting and other related markets choose to partner with Viacom due to its content leadership. For example, Sony and Amazon, Sony got a deal to launch internet TV and Amazon to …show more content…

A strong growth is expected of the market in the coming periods following a heavy period of decline caused by piracy etc. the anticipated growth annually at 1.7% for the 2013-2018 periods to reach a value of $96,612.7 million by the end of 2018.the company has a vast presence across 160 countries and territories. The strong outlook of the movies and entertainment industry provides the company with incremental growth opportunities. Our Service We intend to create a new television channel for Viacom named "Retro Central". This new channel will be dedicated to bringing back old television programmes that people of an advanced generation would fondly remember. There is proof that a television channel that is dedicated to a specific target market has the ability to be a great success as Viacom already have a channel with similar characteristics called "Comedy Central". "Retro Central" accommodates a wide variety of television shows dedicated to an age demographic of 18 years and over. Core

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