Swot Analysis Of Virgin America
Company Description:
Virgin America was founded in 2004 with its operations that are located in San Francisco and its headquarters in Burlingame, California. The CEO of Virgin America is David Cuch. In fact , the name of Virgin America has been changed from Virgin USA to Virgin America because this company faced many issues, and the main issue was from a national aviation labor union because they thought that this company would not be under U.S. control. Moreover, it had a problem finding investors willing to pay for a new airline at that time when the U.S. market was crowded by multiple airlines corporations. Consequently, Virgin America wanted to do anything to achieve the necessary approvals; such as “ Removing the CEO Sir Richard Branson,
…show more content…
In order to achieve the three IMC objective, we are using Advertising, Public Relations, and Sales Promotion.
The first IMC objective is to increase consumers’ awareness of the services and features which Virgin America offers on board. To achieve this objective, we are using advertising including commercial, online advertisements, as well as outdoor advertisements to reach out to Virgin America’s target audience.
The second IMC objective is to build image of Virgin America around its target audience. To achieve this objective, we are using Public Relations, including using news release and media kit to raise publicity of Virgin America, participating in corporate advertising, as well as content marketing.
The third IMC objective is to motivate its target audience to choose to fly with Virgin America. To achieve this objective, we are using customer oriented sales promotion, including contests, coupons, as well as loyalty program.
Primary IMC
…show more content…
In order to inform Virgin America’s target audience about its unique services and features and to raise awareness of the brand, we are using Advertising as the primary IMC tool while using Sales Promotion and Public Relations to support it. After target audience is informed about what Virgin America can offer to them and having the desire to fly with Virgin America, Sales promotion is used to offer coupons and even chances to win free flights in order to give them more reasons to make a purchase with Virgin America. Public Relations is used to further build brand image, gain positive publicity, and create buzz around its target
Swot Analysis Of Bell Communications Enterprise
1570 Words | 7 PagesDAPTS CONSULTANTS ® REPORT ON BELL CANADA ENTERPRISE (BCE) COMPILED BY: PRABHLEENGREWAL TARANDEEP ANIKET GUPTA SOHAIL DEEPAK GABA SAMARVEER SINGH KAMRA PRATEEK SINGH Contents INTRODUCTION 3 COMPANY OVERVIEW 3 PRODUCTS AND SERVICES 4 HISTORY 6 REVENUE ACCORDING TO THE SECTORS 9 VISION AND MISSION STATEMENT 10 SWOT ANALYSIS 13 INTRODUCTION Bell Communications Enterprise is the largest communications company in Canada with a subscription of approximately 21 million users out of a population of 35.50 million approximately . Bell deals in all three types of businesses as it provides services to consumers (B2C), business (B2B) and the government (B2G). It is a company known to provide the best quality communication service
Swot Analysis Of Air Canada
1235 Words | 5 PagesAssignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.
Organizational Behavior Case Study: American Airlines Flight 1420
1064 Words | 5 PagesAirlines are constantly under pressure, due to unprecedented schedules, competition and flight planning. Everything must be on time to make a dollar at the end of the day, and American Airlines is no different. Since 1934, American Airlines has been owned by the AMR Corporation and headquarter in Dallas, Texas. The airlines competes with all airlines throughout North America, the Caribbean, Latin America, Europe, and the Pacific (NTSB, 1999).
Virgin Australia Case Study
3992 Words | 16 PagesVirgin Australia (Theory in Action) Group-6 Amit Boro PGP14005 Ganeswar Miniaka-PGP13087 Lokesh Kumar-PGP14028 Praveen Kumar-PGP13041 Rahul Kumar Pakhale-PGP14037 Virgin Australia Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey. It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and
Virgin Australia's Legitimacy Theory
1680 Words | 7 PagesFurthermore, the corporation has newly introduced an initiative known as, The Brand Ambassador Program, where it celebrates the contribution of employees and gives them the recognition they ought to have (Virgin Australia Holdings Ltd 2013,
Delta Airlines Executive Summary
1042 Words | 5 PagesDelta Air Lines Inc. The Rich History, Financial Statements and Position in the Market Delta Airlines Inc. founded by C.E. Woolman in 1928, began as a humble little aerial crop dusting operation out of Macon, Ga called Huff Daland Duster in 1924. Later renamed Delta Air Service in 1928 and flying its first passenger on June 17,1929 has definitely come a long way. From flying living vegetable plants to now flying over 160 million passengers to their destination of choice each year, is one of today’s global giants in the airline industry. Delta Air Lines commitment to exceptional service has given them the title of trendsetters in the industry.
The Salvation Army: The Three Marketing Strategies
313 Words | 2 PagesThere are three marketing strategies the Salvation Army uses that are advertising, fundraising and promotions. Firstly, the Salvation Army uses advertising strategies to get noticed by the right people at the right time and it uses these strategies to present their products or services more easily and clearly. Also, it helps the company to deliver their story to current customers through appropriate media. The Salvation Army usually uses vivid and impressive advertising to awaken the public’s sympathy and desire to help people who are suffering from poverty and homeless.
VA Swot Analysis
1024 Words | 5 PagesStrengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis VA’s strengths and weaknesses are built based on the Value Chain assessment and SWOT analysis from the Department of Veteran Affairs FY 2011-2015 and FY 2014-2020 Strategic Plans. The Environmental Scanning was conducted and discussed relative to VA’s competition…, as well as its strengths and weaknesses. In doing so, this analysis starts with the identified the strengths and weaknesses in the following graphs. VA strengths: Service Delivery
Swot Analysis Gainesville
194 Words | 1 PagesOaks Mall in Gainesville, Florida, which is in northern Florida. The largest city in Alachua County, Gainesville is the largest growing populated city in Florida. Oaks Mall 's anchor stores include Belk, Sears, JCPenney, and Macy 's, and opened in 1978. Whether you 're done getting all that fun shopping done, or you just want to head to a nearby restaurant, you can hop over to Crafty Bastards Restaurant and Pub! Sometimes the old adage "when in Rome" is just so applicable.
Swot Analysis Of Virgin Australia Airlines
2186 Words | 9 PagesNevertheless, the company has been successful over the past few years and future stance is favorable. Some of the key success factors of Virgin Australia are heap flights to major destinations, best quality, innovativeness, good flying records, strong brand image etc. However, the company has been unsuccessful to draw attention of the corporate customers
Marketing Environment Of United Airlines
1034 Words | 5 PagesUnited Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.
Swot Analysis Of Caribbean Airlines
967 Words | 4 PagesObjectives 3.1 Focus on airport resources and technology to improve on time flights, arrival, baggage handling. Caribbean Airlines objectives are to have a flowing routine, by allowing customers to check in their baggage at any time and remove the fixed time according to the customer’s flight. The customers can enjoy the freedom of having lunch with families without the hassle of dragging multiple bags behind them. Another objective would be to improvement of flights scheduled, meeting each and every customers boarding time and even arriving to their destinations before time 3.2 Continue to develop and deploy travel innovations Caribbean Airlines will focus on a more innovative aircraft interior, giving passengers more leg room and better
Starbucks Differentiation Strategy
1607 Words | 7 PagesOne of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have
Swot Analysis Of Philippine Airlines
980 Words | 4 Pages> Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO. . Global competition in the industry > Threat to new entrants: In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop.
Advantages Of Marketing Communication Mix
3247 Words | 13 Pages2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.
More about Swot Analysis Of Virgin America
Swot Analysis Of Bell Communications Enterprise
1570 Words | 7 PagesSwot Analysis Of Air Canada
1235 Words | 5 PagesOrganizational Behavior Case Study: American Airlines Flight 1420
1064 Words | 5 PagesVirgin Australia Case Study
3992 Words | 16 PagesVirgin Australia's Legitimacy Theory
1680 Words | 7 PagesDelta Airlines Executive Summary
1042 Words | 5 PagesThe Salvation Army: The Three Marketing Strategies
313 Words | 2 PagesVA Swot Analysis
1024 Words | 5 PagesSwot Analysis Gainesville
194 Words | 1 PagesSwot Analysis Of Virgin Australia Airlines
2186 Words | 9 PagesMarketing Environment Of United Airlines
1034 Words | 5 PagesSwot Analysis Of Caribbean Airlines
967 Words | 4 PagesStarbucks Differentiation Strategy
1607 Words | 7 PagesSwot Analysis Of Philippine Airlines
980 Words | 4 PagesAdvantages Of Marketing Communication Mix
3247 Words | 13 Pages