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Swot Analysis Of Volkswagen

1231 Words5 Pages

Volkswagen reached their maximum output in 2015 with vehicles sales totalling over 10 million globally. Clever advertisement proves to be a global success story.
Worldwide global recognition for its reliability due to high standards of engineering and quality control. The success of the beetle allows VW to acquire Audi, Bugatti, Lamborghini and etc. to its portfolio. By acquiring these well-known brands it increase VW status in the Automobile industry.
One of the largest most valuable companies
Volkswagen sustainability report (sustainability report 2013. Volkswagen)
Volkswagen group the most successful, fascinating and sustainable automaker in the world.
Leader in customer satisfaction and quality
Top employer
Group return on sales before tax 8%
Unit sales of 10million sales

Economy – Growth, earnings and innovations
People – Employment, qualification and responsibility
Environment – environmental pollution, c02 reduction, resource conservation

Economy – stability, growth, leadership, electric, efficiency, natural gas, hybrid
Success in emerging markets
• 5% increase in sales
• 10.2 billion investment in research and development

People – The best qualification for all the people
Society – for a sustainable and viable society worldwide
• 4.2% employee growth
• 17703 apprentices worldwide

• Environment – 25% more resources
• Efficiency and less C02 by 2018 ( renewable energy and environmental protection )
• 12.5% Reduction of environmental impact of carbon-footprint

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