Swot Analysis Of Walt Disney

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Introduction Walt Disney The name Walt Disney has been excellent in the field of family entertainment. Begins as a cartoon studio in the1920s to today’s worldwide corporation, The Walt Disney Company continues to offer quality entertainment for every member of the family, across America and around the world. Disneyland Resort is one of the businesses under The Walt Disney and we choose the Disneyland Resort as the company of our assignment. Disneyland opened on July 17, 1955. Walt Disney created an exclusive destination built around storytelling and immersive experiences, guiding in a new era of family entertainment. Nowadays, Disneyland Resort has grown into one of the world’s leading providers of family and their families and friends making…show more content…
Iger, the vision of the company is focusing on three fundamental pillars which are generating the best possible creative content, developing innovation and utilizing the latest technology in creating new product, and expanding the company into new markets around the world. The mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. They use their portfolio of brands to differentiate the content, services and consumer products; they seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. The organisational structure of Walt Disney is based on strategic business units (SBU) which consists of five diverse segments, which are media networks, parks and resorts, studio entertainment, consumer products, and interactive media. On the other hand, the management team of the company team can be divided to corporates and business…show more content…
For Gentling Highlands Malaysia, its vision is to be the leading integrated resort operator in the world while its mission is providing the most enjoyable and memorable experiences to their customers. Genting Malaysia aspires to generate growth and returns as well as constantly improve their stakeholders’ value. To attain the goals, Genting Highlands Malaysia Berhad has announced its RM5 billion Genting Integrated Tourism Plan (GITP) which will see a major 10-year master plan for development, expansion, enrichment and renovation of hotels, theme park and infrastructure at Resorts World Genting on 17 December 2013. The GITP which will be carried out in phases includes the development of a RM1 billion Twentieth Century Fox World and the proposed establishment of Genting Premium Outlets. The GITP will bring about an era of change for both the tourism and integrated resort industry in the country and enhance the position of Resorts World Genting as a major tourism hub and cement its position as a well known destination of choice in

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