Strategic Positioning & Core Strengths “Our greatest natural resource is the minds of our children.”- Walter Disney Walt Disney positions itself as the world’s leader in entertainment using innovative ideas like movies, theme-parks, e-world, in order to turn the experiences of the people into memories. It started off with animated movies, content, studios, live action movies, TV channels and magazines. Core competencies Disney’s main resource is its Creativity. One single cartoon character of
THE WALT DISNEY COMPANY • The Walt Disney Company also known as Disney was founded in 1923. It has its headquarters at the Walt Disney Studios in Burbank, California. • It is an American diversified multinational mass media and entertainment conglomerate. • It established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. • Marketing tactics used by the Disney Corporation encourage identification with Disney products
Internal/External Analysis Internal Audit Strengths: • Company has good relationship with the suppliers. • Company is also maintaining healthy relationship with collective bargaining agent (CBR). • Disney is one of the most recognizable entertainment company in the world • They have strong advertising • Wide and unique portfolio of the company • Innovative entertainment business • Strong customer service • Strong Media Networks and Broadcasting division • Disney owns a variety of companies, which
shift its focus to the Walt Disney Company’s newest international theme park, Shanghai Disneyland. First, some background of the Shanghai park will be given before (1) analyzing how each cultural misstep applies to the Shanghai park, (2) discovering if the Walt Disney Company has learned from past international park mistakes, and (3) predicting how Shanghai will do based on its cultural sensitivity to host country culture and current attendance and revenue figures. The Walt Disney Company’s newest international
strategic analysis* for the Walt Disney Company (WDC) has been completed. In the industry category of “Broadcasting and Media”, WDC is the world’s largest media conglomerate, with assets encompassing film, television, publishing, and theme parks, based out of Burbank, California (CA) (Dun & Bradstreet, 2017). Further, WDC opera-tions in four business segments: (1) Media Networks, (2) Parks and Resorts, (3) Studio Enter-tainment, and (4) Consumer Products & Interactive Media (Walt Disney Co., 2017)
Table of content 1.0. Introduction: 2 2.0. Micro and macro environment analysis 3 2.1. SWOT analysis: 3 2.2. PESTEL analysis: 3 2.3. The principle of competitive advantage: 4 3.0. Disneyland build value to customers and stakeholders 5 3.1. To customers: 5 3.2. To stakeholders: 5 4.0. Ps of marketing mix in Disneyland 6 4.1. Price: 6 4.2. Product: 6 4.3. Place: 6 4.4. Promotion: 6 5.0. Buyer and customer behaviour understanding: 7 6.0. Segmentation, targeting and positioning: 7 6.1. Segmentation:
Disney: SWOT analysis and current situation 2014 year was a quite successful for the Walt Disney Company not only its shares reached the highest prices , but the company went through unambiguous cross-platform triumph with its Frozen franchise, spurred enthusiasm for the coming sequels to the original Star Wars trilogy, and waiting for the opening of the new Shanghai Disney Resort. Moreover, the media corporation continues to implement at the highest level, in spite of confronting pressure in its
Disney: SWOT analysis and current situation 2014 year was quite successful for the Walt Disney Company not only its shares reached the highest prices, but the company went through unambiguous cross-platform triumph with its Frozen franchise, spurred enthusiasm for the coming sequels to the original Star Wars trilogy, and waiting for the opening of the new Shanghai Disney Resort. (BURROWS, 2015) Moreover, the media corporation continues to implement at the highest level, in spite of confronting pressure
However the remaining eight are still part of the Disney family. From a strategic prospective I would consider New Horizon Interactive a failure cause of whose Cub Penguin failed to meet its target. But these failures didn’t affect the rest of marvelous acquisitions of the Walt Disney corporation. Let us begin with the acquisition of Pixar(2006). With Disney and Pixar together ranks among the best acquisitions of all time. Analyst believed that Disney needed this acquisition since its own animations
VIII. Analysis A. SWOT of the Shanghai location 1. Through the SWOT analysis, as found in Figure 3, the WDC has many strengths in regard to its expansion into Shanghai. In addition to the strengths, highlights in this analysis regard its segments, brand reputation and recognition, as well as diversification, Disney adapts products and services to appeal to local tastes both nationally and internationally. Since the WDC is focusing more efforts in China and especially Shanghai, it is adapting more