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Swot Analysis Of Wendy's

1164 Words5 Pages

Weaknesses
1-Wendy’s faced difficulties with international expansion.
2- The lack of an easily recognizable product comparable to McDonald’s Big Mac or Burger King’s Whopper.
3- Wendy’s overlooked the shift in consumer preferences from indoor dining to drive-through windows at its restaurants. Strengths
1-Wendy’s offered several unique products for consumer.
2- The Wendy’s menu consisted of about 10 items that could be purchased for 99 cents.
3-By 1981 the company had been listed on the New York Stock Exchange and had built its 2,000th restaurant.

Threats
1- The value menu had also been implemented in McDonald’s and Burger King’s restaurants in order to compete with Wendy’s.
2- Burger King’s menu also offered a few items that set it apart from other fast-food restaurants. Opportunities

1-Wendy’s planned to add between 2,000 and 4,000 new Wendy’s locations in the next decade and to focus its international expansion in Latin America.
2-The company’s chief executive officer and chairman, Jack Schuessler, stated that the company planned to increasingly use acquisitions of smaller brands and joint ventures as the primary driver of future growth.
PART 1

Wendy’s has a number of strengths, one of those is offer many unique products for customers better than competitors such as McDonald’s and Burger King like offering products such as Frostys and Spicy Chicken Sandwiches, In addition to numerous healthy substitutes. Sales of Wendy’s increased remarkably after adding 10 items to

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