Swot Analysis Of Wildcraft

ASSIGNMENT – 1 MARKETING MANAGEMENT TOPIC – PRODUCT ANALYSIS COMPANY NAME – WILDCRAFT

SUBMITTED BY -
AASHISH SINGH GAHARWAR
ROLL NO – 321435
DIVISION – D

WILDCRAFT
COMPANY’S PROFILE
IT IS THE INDIA’S LARGEST ADVENTURE GEAR AND OUTDOOR COMPANY.
Type – private ltd
Industry – it is a Consumer goods industry
Founded – it was founded in 1998
Headquarters – it’s headquarter is in Bangalore, India
Products – Gear and Outdoor Clothing
Website – www.wildcraft.in

PRODUCT PROFILE
WILDCRAFT – BAGS

Wildcraft – Bag packs Wildcraft is the Indian company which is one of the company which provides most innovated and stylish bag in the country it

POST PURCHASE BEHAVIOR
It is the behavior of a person after purchasing the product how he use it, consume it.

FACTORS INFLUENCING BUYING OF WILDCRAFT BAG

CULTURAL FACTORS

The company target the Indian culture, subculture, social class.
Social class plays a very important role in individuals decision making wild craft is a bag which target the Indian youth and there cultural values the culture of people from different country make different buying decision according to their cultural groups. Advertisement also are design according to the different culture, subculture and language.

SOCIAL FACTORS

Social factors are also very important for a marketer because the decision of buying largely depends on the social factors such as reference groups, family, and social role and statuses affect buying behavior of individual.
In my decision of buying a wildcraft bag are my friend which comes under reference group, I asked my dad who comes under family in reference group.

ROLES AND STATUS
Roles and status also plays a major role in buying decision making.
Before buying the bag I had seen how it will effect to my status by buying the