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Wing Zone Marketing Strategy

1380 Words6 Pages

Company Type: Restaurant
Name: Wing Zone
Introduction
Wing Zone is a restaurant that offers Indian cuisine. They provide its customers with a wide selection of healthy dishes including vegetarian and non-vegetarian.
Marketing Analysis
Macro environment
Demographic
• Male and female
• Age 15-55
• Eat out several times a week
• Tend to like hygienic restaurants
• Yuppies
• Professionals that work closer to the restaurant location
• College students that go to colleges near to the restaurant location
• Tend to appreciate presentation of the food
• Prefer healthy food due to health concerns
• Vegetarians
• Non-vegetarians
• Targeted population is estimated 38000
Political
Political situation of the country should be stable. If the situation is not stable, the …show more content…

If the situation is not stable, the restaurant may have to face lose in the revenue. For instance, if the government imposes tax, it will affect the revenue of the restaurant.
Economic
Rate of economy affects the price of the product and the purchasing power of the consumers.
Social
This refers to the social environment of the market. In the case of
Wing Zone, family halls should be available for larger families.
Technological
Technology that affects the operations of Wing Zone. This includes the technology used in promoting the business.

Market Needs
Wing Zone seeks to provide maximum benefits to their customers such as the following:
Selection
A wide range of foods such as rice, pasta, beef, chicken, vegetables, salads and drinks.

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