Swot Analysis Of Wing Zone

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Company Type: Restaurant Name: Wing Zone Introduction Wing Zone is a restaurant that offers Indian cuisine. They provide its customers with a wide selection of healthy dishes including vegetarian and non-vegetarian. Marketing Analysis Macro environment Demographic • Male and female • Age 15-55 • Eat out several times a week • Tend to like hygienic restaurants • Yuppies • Professionals that work closer to the restaurant location • College students that go to colleges near to the restaurant location • Tend to appreciate presentation of the food • Prefer healthy food due to health concerns • Vegetarians • Non-vegetarians • Targeted population is estimated 38000 Political Political situation of the country should be stable. If the situation is…show more content…
Hectic Lifestyle Wing Zone provides busy individuals more time to spend at work/college and less time and stress for waiting for food. Market Positioning At Wing Zone, feedback is taken from the customers in order to know the customers’ reviews so that improvements are made if necessary. Wing Zone uses fresh and hygienic products to occupy a clear and desirable place in the minds of target customers. Marketing Mix Product Product options offered by a restaurant are very important. At Wing Zone, there is a wide variety of dishes suitable for both vegetarians and non-vegetarians. Price The customers’ perception of value is an important determinant of the price charged. Wing Zone customers should get what they pay for or they won’t return. Furthermore, the price should not be too low that the profit margin decreases without increasing sales. Promotion It is a very important aspect of marketing mix to promote the products. The methods of promotion include advertising by television, radio, posters, newspapers and online ads. This way the targeted market is aware of all the items offered at Wing Zone as well as special/occasional…show more content…
Wing Zone uses fresh and hygienic products to occupy a clear and desirable place in the minds of target customers. Marketing Mix Product Product options offered by a restaurant are very important. At Wing Zone, there is a wide variety of dishes suitable for both vegetarians and non-vegetarians. Price The customers’ perception of value is an important determinant of the price charged. Wing Zone customers should get what they pay for or they won’t return. Furthermore, the price should not be too low that the profit margin decreases without increasing sales. Promotion It is a very important aspect of marketing mix to promote the products. The methods of promotion include advertising by television, radio, posters, newspapers and online ads. This way the targeted market is aware of all the items offered at Wing Zone as well as special/occasional offers. Place Place in the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end

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