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Woolworths Essay

975 Words4 Pages

It is essential for customers to have novelty and variety, and there is no exception for Woolworths Limited (Woolworths). With its expansion progress, Woolworths has been operating various sectors, which will be illustrated in the following details.

1. Australian food, liquor & petrol

Description of products & services
Woolworths is the largest retailer of fresh food in Australia, operating 961 supermarkets and 516 petrol sites across the whole country.
Around 90 per cent of Woolworths’ grocery sales come from well-known national brands. Besides those popular branded products, Woolworths provides even more choice with their own brand - Homebrand. It contains a range of organic, natural products with high quality and great value to help customers live healthily.
Woolworths also provides thousands of wine brands in their drinks retailing, offering customers different choices in formats of Dan Murphy’s (Destination), BWS (Convenience) and The Wine Quarter (Online and Direct).
Because of the commitment to providing customers clear information about the products they purchase, Woolworths has adopted the Australian Federal Government’s voluntary Health Star Rating System, which indicates that products with more stars are of higher quality. In this way, customers are able to make quick comparisons between different categories simply based on the star rating.

Financial performance
Australian Food and Liquor sales have increased by 2.3%, as Woolworths took measures to keep shelf

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