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Swot Analysis Of Xiaomi Company

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Looking for good employees is one of the most important tasks of Xiaomi senior. They define good employees are: high efficiency, high enthusiasm and experience. So, when a good team formed by excellent people, it does not require much management. Based on this talent foundation, Xiaomi Company established the following management structure. See the following diagram:
Diagram 3: Organization structure
Third layer
First layer
Second layer

One of the founders

leader

Engineers

Engineers

......

leader

Engineers

Engineers

......

......

One of the founders

leader

Engineers

Engineers

......

......

......

......

......

We can clearly see that except seven executives, there are no more managers in Xiaomi Company. It brings effect …show more content…

It cannot explain all the situations. Because we do not consider the compatibility, the brand, the country, the consumer groups, the industrial design and other issues. But precisely exclude the above factors, we found that the cost performance of Xiaomi are higher than Apple. So, how does Xiaomi to develop its market in this environment? We analyze their market model.
 Market model
At first, Xiaomi 's product launch is very special, very high profile. For example, they use the ticket revenue to subsidize the public interest organizations. This will not only be a good product promotion, but also can enhance their brand.
Secondly, and it is also a very important point-- the low-cost strategy. The low-priced products can be accepted by the market quickly and with the high-volume sales to reduce the costs. Thus, it can get a long-term and stable market position and prevent competitors’ tiny profits, enhance their market competitiveness.
We can see from the diagram 7 that 54.37% of the consumer 's Ideal for purchase price is 1000-2000RMB. Therefore, when the Xiaomi phone just listed, each phone 1999RMB price, there is a big attraction for those who want to use smart phones but have to worry about the

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