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Swot Analysis Of Yamaha

962 Words4 Pages

1. CHAPTER 1
1.1. Introduction

In a brief, YAMAHA MUSIC is the most ideal music brand among musician worldwide due to its consistency in giving excellent products, services as well as music tutorial. Yet, there are several companies that likely may affect YAMAHA MUSIC position. Fortunately, they had taken some wise action internally and externally in getting the massive market.

1.2. Company Background of Yamaha Music

Yamaha Music Company is a very well known for their musical instruments and music school. Yamaha being a diverse business also do businesses that are related to audio products, music software, and motorcycles. Yamaha is known globally and has outlets in more than 40 countries, stretching across 6 continents Yamaha also have Yamaha music school and they had more than 700,000 students and developing in more than 40 regions and countries, it’s divided into class and level.

1.3. Primary Businesses

Yamaha primary business is by selling product under their own brands for music instruments such as pianos, digital musical instruments, wind instruments, string instruments, percussion instruments and educational musical instruments. Yamaha also provides soundproof rooms, music schools, English-language schools, Music entertainment software, Audio equipment AV products, PA equipment, Network devices and communication as their primary business and become as market leader in selling their music instruments brands.

1.4. Organizational Chart for Yamaha

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