More than 50 percent of the clothes is made and designed in Zara’s own factories and Inditex described Zara in this way: “Zara is a high-fashion concept offering clothes, footwear and accessories for women, men and children from newborn to adults aged 45. Zara stores offer a compelling blend of fashion, quality and price offered in attractive stores in prime locations on premier commercial streets and in upscale shopping centers” (Tungate, 2004). Zara’s most important step towards international expansion was given on April 10, 2002, time when the first store was opened in Milan, the world metropolis of modern fashion (Tungate, 2004). A three-story former cinema in the most commercial street of the city was chosen to open it. Success was immediate.
JABONG – ABOUT THE COMPANY Jabong is an online e-commerce website site which provides high quality fashion and lifestyle products. The company was founded by Arun Chandra Mohan, Praveen Sinha, and Lakshmi Potluri and it started its operations in January, 2012. Presently, it has headquarters in Gurgaon, Haryana, from where all its operations are handled. Jabong sells over 1000 different brands with an average of 6000-7000 orders shipped daily. The company deals in retailing of following products: • Apparels • Footwear • Accessories • Beauty Products • Home Accessories • Fashion and Lifestyle Products Jabong’s business model includes both an inventory model and a managed marketplace model.
Forecasting future growth of online shopping, marketers are making changes in their marketing strategies and trying to capture future market. The online shopping is gaining greater importance in metropolitan and big cities as well as in various foreign countries. The Economic Times in one of their article published that when you buy a product or a service over the internet, instead of going to a traditional store in the market, it is called online shopping. Globally, online shopping has gained wide importance because of its benefit of convenience as well as save of time. People can buy any product from home only without pain of going to stores.
Due to digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such process. These digital marketing platforms, thus make the communication more effective and result oriented and thus helps in managing the customer perception more effectively. Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively.
SABMiller is one of the world 's largest brewers by volume with more than 200 brands. SABMiller has strategic business units (SBUs) in Europe, Latin America, Asia Pacific, North America and Africa. SAB is South Africa 's leading brewer of beer and soft drinks. According to the SAB website (SAB Overview), the company operates seven breweries and 40 depots in South Africa with an annual brewing capacity of 3.1 billion litres. The SABMiller Africa SBU produced 48.4 billion liters (in 2015) which is 4% more than the preceding year.
Zalora operation on 2012 and appear market with shoes and fashion in Southeast Asia which is Hong Kong, Indonesia, Thailand, Singapore , Philippines and Malaysia. Zalora more 1000 employees in 8 market and achieves million USD revenue. Zalora have delivered one million order to the customer. There are currently over 500 brands and 15,00 0 products listed on the new fashion e-store app and many brand in Zalora company such as Chloe, SKII, Nike, Enjoy, Vogue, Polo and so on. The higher brand seller is MANGO, RIVER ISLAND, TOMS, Croc and Jellybean in Zalora.
Competitors may offer similar products at a cheaper price Lelong.com offers variety types of products as others competitors such as eBay, mudah.com and Amazon will also offer many choices of different brands of the same products to the customers at a cheaper price. This may invite customers in making decisions on which brand of products should buy by comparing the price of the products. 3.3 Formulating strategies After understanding the strength, weakness, opportunity and threats of Lelong.com, managers will start to formulate the strategies by considering the external and internal environment. Strategies such as corporate strategies, competitive strategies, and functional strategies are applied so that the plan can perform well. 3.4 Implementing strategies A successful strategy implementation will lead to the success of the business venture.
The range of the smartphones offered by the company has impressive features, design and ensures high performance. A lot of people buy the Karbonn smartphones because of its worthy features that it offers to its users at an affordable price. The company offers excellent after sale service. If you are facing the problem with the Karbonn smartphones then you can call the Karbonn customer care number or step into the Karbonn service center in Chennai. These service centers offer free repair service for the products that are under warranty.
In the consumer perspective, they would like to spend more to win the prizes. Hence, Maybank can easily grab the customer attention by offering special offer to the customer. Maybank also involved in the promotion of the online shopping. By using Maybank card for any transaction include groceries, beauty products, clothing, hotel booking and bus ticket, customer can enjoy up to 80% off for the associated company product such as Hermo, Honestbee, Shopee and