Swot Analysis Of Yogurt

9. Yogu Fruits 9 | P a g e Improved Packaging Nestlé’s fruit yogurt’s main aim is the use of less excessive and more environmentally friendly packaging products. It uses special packaging techniques that minimizes and eliminates loss by leakage or evaporation and reduces spoilage and contamination by dirt, insects, bacteria, mold, moisture or oxygen. Another important technique used in the packaging of Nestlé Fruit Yogurt is that of Aseptic packaging.Asepticpackagingsterilizesthe fruityogurtandthenpackagesitina sterilizedcontainer. The typical aseptic containers include foil-lined cartons, plastic cups, and plastic bags. These containerscostand weigh less than the metal cans or glass bottles traditionally used in packaging. Anotheradvantage

In the aseptic process, foods can be heated rapidly outside of the container. Therefore, aseptically packaged foods have a more natural flavor as well as more nutrients. Above everything to keep up with the quality standards Nestlé used imported seals specially designed for packaging dairy products. All this makes Nestlé Fruit Yogurt a flavored product with only a few calories per serving and is popular for low calories diets. SWOT ANALYSIS OF NESTLE: Strengths Nestle Pakistan is one of the largest companies in the world. Nestle is world recognized organization which has a positive impact on its customers life due to better quality products and services. Nestle hasstrongfinancial positionwhich enables it to attract more new investors and helps it to raise funds from banks. Nestle hasstrongcore competenciesi.e.highlyexperthumanresourceswhichenableitto produce new high quality innovative products. Nestle modern operation facilities are also important strength which enable it to produce high standardized quality

Yogu Fruits 11 | P a g e CDL has also launched “N’rish” milk powder at lower price, it also has capability to decreased the market share of “Nido”. So inlongrun, if Nestle donotrespondtosuch competitors, they may create a lot of problems in other products also. Pakistan politics structure is very instable and is depressing economic activities and volatile business environment in the state. Such instable environment may influence the performance of all industries operating in state and Nestle may also be influenced from such trends of instability. Nestlé Fruit Yogurt’s Previous Marketing Mix The marketing mix comprises of the 4 Ps namely: Product, Place, Price and Promotion. Following is a detailed study of the contents of Nestlé Fruit Yogurt’s marketing mix. Product Products are need-satisfying products of an organization. The idea of a product as potential customer satisfaction or benefit is very important. Nestlé Fruit Yogurt is a new product in Nestlé’s product line in Pakistan. Branding Branding is the use of a name, term, symbol or design or a combination of these to identify a product. The fruitYogurt has well knownbrandname Nestlé whichhas gain popularity over years and is known for offering healthy nutritious food items. Advantages of Branding a) Identification Brandinghas helpedNestléFruitYogurt gain a distinctive identification and has presented an ease of gainingcustomers.Mostpeople prefertryingfruityogurtof familiar trusted brand rather than of the brands