Zte Corporation Swot Analysis Essay

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ZTE Corporation’s SWOT analysis report

Abstract

This report is elaborate ZTE Corporation’s background and its competitor, discuss and explain ZTE corporation’s Strengths, Weakness, Opportunities’ and Treats elements. ZTE corporation is also the organization that chosen for marketing plan in assignment 2. And this analysis report is a simplify report.

1. Introduction

1.1 ZTE Corporation’s background

ZTE Corporation is an international company, a global-leading provider of telecommunication equipment and network solution. It was established in 1985, listed in both Hong Kong and Shenzhen stock exchange market, and is largest listed China telecoms equipment company. ZTE Corporation has over 160 branches all over the world, delivery cutting-edge …show more content…

(Hearest Newspapers, LLC, 2015c) For example, If one company are planning to enter the food industry market, so the other company in food industry is this company’s threats.

For ZTE’s threats is its strong competitor, Huawei. Huawei is very similar to ZTE, they are delivering almost the same product and services. If ZTE want to sell one specific product or service to client, client will definitely compare to Huawei’s similar product or service. If the price of this product or service is not cheaper than Huawei’s, even the quality is better than Huawei, customer may won’t choose ZTE’s. If customers are not interested in ZTE product or service because of Huawei’s low price, this is one of the ZTE’s threats.

6. Conclusion

Strengths, Weakness, Opportunities and Threats are the SWOT elements. Strengths and Weakness are the internal factor of an organization, able to produce cheap product and centralized management company is ZTE’s strengths and weakness. Opportunities and Threats are the external factory of an organization. 5G network requirement and competitor Huawei are ZTE’s Opportunities and

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