The deals produced by Lindt&Sprüngli's own retail arrange now represent more than 10% of general group deals. This incredible achievement demonstrates that Global Retail is getting a charge out of quick and beneficial development, and making a huge commitment to the Group's monetary execution. The division additionally assumes a key part in supporting the organization's objective in new development markets. LINDT Worldwide Retail reported deals development of roughly 20% in 2015. Today their Global Retail system contacts more than 80 million purchasers.
Introduction Marks & Spencer (M&S) is one of the leading company in UK clothing and food retail that has been founded in 1884 by Michael Marks and Thomas Spencer. The association has over 76,000 staff in a global level, and works with over 2000 suppliers (Annual Report and Financial Statement, 2010). SWOT Analysis A SWOT analysis determines the exterior environment as well as internal capabilities of a company (Harrison, 2015). This analysis aims to look at the strengths, weaknesses, opportunities and threats faced by M&S. Strengths Marks & Spencer has 1382 stores worldwide and with their wife expansion with their franchisers give them a strong competitive advantage among their competitors on the UK market (Rogers, 2012).
It is a Business to Customer (B2C) revenue model. Customers and Suppliers: Myntra tied up with various popular brands to retail a wide range of latest merchandise from these brands. Myntra offered products from 350 Indian and International brands by 2012. Myntra also had casual wear for men and women from brands. The website saw the launch of Fasttrack watches and of Being Human, the
Apparel is the most important product category sold by these retailers in India, accounting for nearly two-thirds of their sales. The major players in this segment in India include Shoppers ' Stop, Lifestyle, Pantaloons, Westside, Piramyd, V-mart and Globus. Pantaloons: - Pantaloons, the department store venture of Pantaloon Retail has positioned itself as an affordable fashion retail outlet chain and has begun focusing on the premium-end of the market. Pantaloons currently has 76 fashion stores across 39 cities and plans are underway to extend its footprint in the rest of India. Pantaloons was previously controlled by the Future Group, but has now been taken over by Aditya Birla Nuvo Limited.
In comparison to a sister category such as face creams it has massive head room to grow. Also even though the full brand is 12.4% penetrated, the core portfolio is only 3.2% penetrated delivering 35% of the annual turnover (MAT June 2014 LMRB). Therefore, Vaseline is firmly clubbed in to the growth phase of the product life cycle along with the adult body care industry. When it comes to adult body care industry, Vaseline core portfolio has a market share of 41.5% and growth rate of 7.8% (MAT June 2014 LMRB) Analysis of Internal & External Drivers - SWOT Analysis According to marketing strategy of Unilever, SWOT analysis as follows. STRENGTHS 144 years of rich history High quality, internationally tested products that continue to deliver high sales growth State of the art laboratory facilities & specialized R&D teams experimenting on brand’s
Started by Kishore Biryani, Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has included in its portfolio a wide range of products and services, ranging from grocery to electronics. The current retail formats of the future group include big bazaar, Food Bazaar, Electronic Bazaar and furniture bazaar. According to Kishore Biryani, The inspiration behind this entire retail format was from caravan stores, a local store in, Tanagers, Chennai, Big bazaar is popularly known as the ‘Indian Walmart’ today. In the second year of operations, Big Bazaar tied up with Indian Banking giant ICICI Bank and launched the Big Bazaar ICICI Bank card.
Zara is the group’s most geographically diverse retail concept with 80% of its full line stores located outside of Spain. There are 2,162 Zara stores in 88 countries. Zara’s online retail format launched in 2010, and is now available in 27 countries, covering most of Europe, Asia, Australia, and the United States, and will continue to be rolled out in smaller markets. (Inditex annual report, 2015)Zara’s market positioning 5.2
Yepme is India’s biggest online shopping website that offers men’s and women 's outfits and accessories. This website delivers nearly 500,000 units to its customer over 1000 cities per month. Vivek Gaur, Sandeep Sharma and Anand Jadhav. Gaur, the former students of Indian Institutes of Technology and Indian Institutes of Management launched this website in April 2011. Headquarter located in Haryana, India.
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. (Zara, n.d.) ZARA brand can be called an alternative brand in the fashion industry, the fast fashion ZARA created are highly respected and has become a major mainstream. ZARA is one of the popular fast-fashion brands around the world; it sells fashion for men, women and kids, welcoming shoppers in 86 markets with over 1700 strategically-located stores in main cities. (Inditex Group, n.d.) ZARA uses designers as group instead of individual to quick update products at a great extent, besides, company keep low inventory in stock because each new product is supposed to be sold within 10 days.
Introduction We are doing a research on a company name called Zalora. This company using a system that is E-purchasing system that everyone can purchase their stuff through online and no matter at where . Zalora is the Asia’s top online fashion destination , Zalora is the fastest and the largest fashion site that fully centralize on e-commerce site in Southest Asia . Zalora this company founded in early year 2012 and presented in Singapore , Indonesia , Thailand , Philippine , Malaysia , Vietnam and Hong Kong . For now , Zalora has furthered their site to Taiwan .