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Swot Analysis On Britannia

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For the analysis perspective we take three major FMCG companies – ITC, Dabur India Ltd and Britannia Industries Ltd into consideration. We look into the profile of each company and then perform a comparative financial analysis according to the following objectives: • Short term investment • Long term investment • Short term lending • Long term lending • Strategic point of view Britannia Industries Ltd Britannia, one of the India 's biggest brands of the country, has a market share of 33%. The Company offers a range of bakery products and dairy products. Its product range includes Britannia Cheese Slices, Britannia Tiger, Britannia NutriChoice Oat Cookies, Britannia NutriChoice Ragi Cookies, Veg Cakes, Nutrichoice Health Starter Kit, NutriChoice 5 Grain, NutriChoice SugarOut, NutriChoice Digestive Biscuit, Treat Fruit Rollz, New Britannia Milk Bikis and cool sporty sipper, among others. Its dairy products include Britannia Butter, Britannia Milk, Britannia Slimz Milk, Britannia Flavoured Yoghurt and Britannia Daily Fresh Dahi. The Company through its wholly owned subsidiary, Daily Bread Gourmet Foods Pvt Ltd, offers bakery products, including cakes, salads, pastas, specialty breads, Ragi Bread, Omega 3 Bread and range of health breads, among others. It has around 36 stores and serves cafe chains and multiplex chains. It has …show more content…

ITC is rated among the World 's Best Big Companies, Asia 's 'Fab 50 ' and the World 's Most Reputable Companies by Forbes magazine and as 'India 's Most Admired Company ' in a survey conducted by Fortune India magazine and Hay Group. ITC also features as one of world 's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. ITC has been listed among India 's Most Valuable Companies by Business Today magazine. The Company is among

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