Swot Analysis On Pest Analysis Of Pakistan
PEST Analysis
Political Analysis
• Political stability is one of the main factors in any organization’s prosperity. Pakistan is on the way of gaining political stability. If the administration of PIA trusts that the present government will complete its tenure it will perform well. It will demand more investment from government for buying new planes and technology. If the government changes; change in PIA’s management will also occur and its impact on PIA will be visible in due course.
• Political unrest in Afghanistan has an unfriendly impact on worldwide aviation industry. Pakistan being its closet neighbours is bearing this impact enormously.
• Poor peace circumstances have made Pakistan an unfavorable destination for non-Pakistani
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It not only affected United Sates of America but also the first world countries of Europe. 58% of international flights revenue by PIA is from America, UK and other parts of Europe. Economic recession is those countries created joblessness and hostile environment for investment. The proportion of issuing visas to Pakistani citizens significantly dropped due to this reason. Consequently, PIA had to shrink its operations where the cost is very high and revenue is going down. Thus bearing enormously amount of …show more content…
A client satisfaction is in customer service is a competitive advantage.
• Pakistani individuals are moving towards first world countries. PIA being the national airline and greater access routes in international market has the over other domestic airlines. Thus, it is enjoying social and economic benefits from this situation.
• The social environment of Pakistan is now turning liberal with the new administration. The plan to mechanize registration and ticket booking process may be welcomed by small fragment of educated populace but it won 't be exceptionally prevalent with the overall population which is still learning to adopt new technology.
• The international image of Pakistan has become more negative in past few years. Terrorism, plan hijacking, human trafficking and drug smuggling are the key reasons for it. Therefore, the level of checking for PIA clients at international air terminals is genuinely obvious. It implies that flying on PIA will mean an hour squandered in verifications. The customer will become frustrated and shares his experience on social media which adversely affects PIA’s
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