Swot Analysis On Target Market

1008 Words5 Pages

Mission
• Sweetly creative!
• Crowd Pleasers!
• Cake Slice aims to offer high quality cake products and bakery products at a strong-willed price to meet the demand of middle to higher income of customers.

Market Segmentation
The Process of subdividing a large market into a small or target market to understand target-audience and improve advertising the product.
Cake Slice target the middle or higher income people, we provide excellent creativity and heavenly taste ,our every customer experience a sense of heaven taste , we deem in baking surprising cakes and bakery products, which reflects our company environment.
Geographically, we deals in Islamabad and other big cities but in future we will deal in more than 20 cities within 2 years. …show more content…

Target Market Segment Strategy Recognition of target markets and resolve of marketing mix choices that focus on those markets. Cake Slice made the event delicious, we use highly quality ingredients or materials to make our product , we also target the customers who are chocolate , sugar-free , and spicy customers.

Marketing Mix (the 4 Ps)

1. Product
Our product is basically a healthier slice of organic desert and baking product .it is adaptable for all kinds of customers especially who are health conscious and love to healthy and clean food , as concern for healthier environment, we make sure the use of recyclable paper for product boxes. 2. Price
The prices of our products are very reasonable, according to target market the price of cake will be rs.320/pound.
All the product prices includes product price , packing and delivery charges.

3. Place
Cake Slice is basically online organization so our place we customers can access us are websites, facebook , twitter etc .

4. Promotion
Our promotion is to hit the area where customers are more active like facebook , twitter , Google blogs and etc.

Competition …show more content…

FINANCIALS:
CAKE SLICE FORECASTED
INCOME STATEMENT
FOR THE YEAR ENDED ON 31-DEC-2014
Net sales for the year RS 20,000
Cost of sales 9,000 __________
Gross profit RS 11,000
OPERATIONAL EXPENSES:
Building rent RS 1200
Asset depreciation 170
Office salaries 1230 Wages 300
Insurance

Open Document