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Swot Analysis Paper

1091 Words5 Pages

(T-Rex 2015). The difference in LinkedIn usage between the two companies is that Capital Innovators has been extremely active on the site, posting nearly every day and at times more than once in a day. This considerable usage implies that Capital Innovators is, indeed, achieving significant results through LinkedIn advertisements, demonstrating that it is possible to effectively target one’s clientele through LinkedIn. Thus, we recommend that Arch Grants use Capital Innovators as a baseline for how to effectively run their own LinkedIn account. Capital Innovators’ posts range from updates on the status of a given startup, to reminders to apply to its program, to a variety of other relevant entrepreneurial news. Arch Grants should execute such a model to not only increase the number of applicants, but also the quality of applicants. Additionally, Arch Grants should reintroduce its Instagram account. Instagram is one of the world’s fastest growing social media platforms, and, because it appeals to the younger generation, Instagram is perfect for building a global following of intelligent, globally-minded entrepreneurs. Thus, we see an opportunity for Arch Grants to become pioneers in social media marketing by building its presence on a platform …show more content…

The first step for Arch Grants would be to survey grant recipients to examine the diversity in their current workforce. When our team spoke with Ben Burke, we were informed that Arch Grants did not have any data on the number of LGBT*QIA people currently associated with the organization - this needs to change. We recommend that Arch Grants record the number of people who currently identify as LGBT*QIA by using software such as Excel, SPSS, and MATLAB & Simulink to optimize their future

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