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Ryanair Swot Analysis Paper

762 Words4 Pages

COMPANY PROFILE

Ryanair is a low-cost airline company carrying over 131 million passengers per year connecting over 205 destinations in 34 countries. It was founded in 1984 in Dublin, Ireland and has its principal operational bases in Dublin and London Stansted Airports. Ryanair relies on 430 Boeing 737 aircraft and a 240 Boeing 737 (on order) and has a team of about 13000 skilled professionals. Ryanair has grown from being a small airline, flying from Waterford to London, into being Europe’s largest airline carrier. Ryanair holds the record of being the first European airline to have carried more than one billion passengers and has an industry leading 32 year safety record.

RATING AND RATING CRITERIA

We have given Ryanair a rating of BBB+ after carefully analysing the factors used by Fitch which are stated below:

1. SECTORS …show more content…

It plays a significant role in travel, tourism and boosting global economic development. Over $650 billion is estimated to be spent by air travellers in 2016 and over $550 trillion value of international trade was carried out by means of air transportation. The industry saw a net profit of over $34.8 billion in 2016 and is forecast to see a net profit of $38.4 billion in 2018 (IATA). The airline industry, however operates in a very competitive environment and is highly cyclical in nature. It also eminently depends upon various economic factors such as per capita income, GDP growth and unemployment rate. To better understand the competition and risks involved in the sector, it is essential to analyse the industry using porter’s five forces model. For the analysis, just the passenger air carriers are taken into consideration to represent the

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