It is advantageous that Apple continue to invest in its Research and Development department to stay competitive. Apple is a seemingly financially stable organization; its lack of debt is a potential weakness for the infrastructure because it creates potential risk for stock acquisition by other corporations. • Limited product selection. • New entrant stage. • International markets.
These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member. This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a
In addition to its innovative products, Apple’s pricing method has also contributed to its success. Apple products are priced high with respect to competitors and this provides Apple with a prestige image and also creates value for targeted customers where Apple promises to offer the best convenient products to its specific segmented consumers. In terms of promotion and distribution, apple encourages the demand of its product through the word of mouth marketing in order to stimulate the emotional buying. Moreover, its advertisements are often simple, arty and recognizable. In terms of place, Apple took the concept of retail stores to a new direction where customers can try the products before buying them.
The Apple Company is strong in product development through innovation. And emphasize more on market penetration and market development. About these strategies Apple Company become successful and can improve resilience against aggressive competitors like
Lean approach gained much attention after it proved to be extremely useful for Toyota as it intended to have the enterprise think first and foremost about maximizing the value that its products and services can bring to the client. This change proved to be very advantageous for Apple has it helped in decreasing waste and inefficiencies not only in physical materials but also in time and cost. Apple is considered to be understaffed by most of the critiques but the reason behind that is that the company wants to maximize productivity even with limited resources. This can be related to setting unrealistic deadlines for each task by the upper management. As much as this is debated upon, the basic goal behind this is to increase employee productivity and to maximize their contribution and efforts given a limited time frame.
This business philosophy has also garnered Apple a huge following of consumers and a fiercely loyal community of customers that appear to be expanding, which could be attributed to Apple’s concept of placing the consumers at the centre of every decision and action (Mourdoukoutas, 2013). By bonding consumers with Apple’s brand identity, they promote loyalty as well as word of mouth advertising. In turn, loyalty allows a consumer to resist or disregard a competitor's similar products or
Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost. This will affect customers loss of interest towards Apple products as they find it no longer unique (Slideshare, 2016). Technological advancement has always force Apple Company to invest a lot in technology as it is largely invested in product research and development field to push the product’s ranking into a much higher rank through their innovative side. For example, one of the most innovative and technologically product will be the IPod touch as it is a big step towards the replacement of basic mp3 (Slideshare, 2014). If Apple Company did not put any pressure towards the research and development department, it is clear to say that without the advance technology, the company will become obsolete.
It is the exchange of value. It is important for Apple to develop the best pricing strategy for marketing iPhones as it affects the choice of customers and the success of the company. Pricing is meant to earn the company profit- ensuring return on investment and maximizing profits. Steve Jobs had a vision for Apple, which was to come up with quality products and sell at a premium price. Apple sets different price ranges for every product they launch depending on the storage (Gigabytes).
Both software and hardware engineers of the Apple company work very hard to continuously create new and amazing features in their products. It is this loyalty to their customers by providing high quality products that has kept the company at the top ranking.
And Apple is worth as a leader, their strategy is a perfect example because they was not only getting employee to do something or fulfill their needs, but also getting these employees want to do and work for Apple. (Apple) Conclusion Motivating employees can lead to increased productivity and allow an organization to achieve higher levels of output. Motivation is generally what energizes, maintains, and controls behavior. The role of motivation in the workplace is straightforward theoretically but is difficult to actually measure. Salary is often enough motivation to keep employees working for an orginisation, but it's not always enough to push them to fulfill their full potential.