Apple Swot Analysis

SWOT Analysis
a) Strengths:
• Strong R&D: Product innovation will continue to flourish and add to the success of the technology sector. Apple builds it up and accomplish this mainly through increased R&D. In addition to this, Apple has a lot of capital and exposure to international markets, so they can invest heavily in R&D and cope their expenses.
• Customer loyalty: Customer loyalty is a reflection of the high quality customer service Apple offers. Apple needs to maintain this to maintain their customer loyalty. This a big differentiating factor for their business.
• Steady and strong distribution – supply chain: Apple’s brick and mortar stores have provided them with strong direct sales capabilities by dealing directly with the customers

The attractiveness of this smart watch sector of business is still quite favorable but has been tough for companies to try to enter and compete.
• High price: Apple achieves a higher quality image compared to its rivals and this is accompanied by a higher price. Apple has a differentiation strategy and charges high prices for its unique products like Apple Watch.
• Authorization failures for mobile phone users of brands other than iPhone: Apple products run on their own operating system called iOS. This means iCloud, iPhoto, and all the other apps will not be compatible with other competitors’ operating system. This makes potential customers to tend to purchase same brand devices because of the hassle of not being able to use their favorite apps.
• As the watch is only activated with Bluetooth, both the watch and the phone have to be always carried together
c)

How they attained this status was by being different from most other companies out there. As a result, competitors copy Apple's products and designs to reduce the differentiation status they hold over them. This forces Apple to come up with more innovative ideas to remain ahead of their competitors and retain their market share
As such, Apple holds a high product differentiation in their markets until technology diffusion makes their products available to their competitors to copy.
5) Technology: Apple, having expertise in the computer technology and the industry, has become a global leader in the computer industry and its research and development. Currently, they have expanded computer technology into phones, laptops, tablets, music players, and recently into watches with the help of medicine. And now, the recent product Apple Watch has the capability even to monitor the users blood levels through a medical sensor device.
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